{"id":3274,"date":"2021-05-15T20:21:25","date_gmt":"2021-05-16T01:21:25","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=3274"},"modified":"2022-04-17T13:03:30","modified_gmt":"2022-04-17T18:03:30","slug":"3-tendencias-de-marketing-digital-en-2021","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/3-tendencias-de-marketing-digital-en-2021\/","title":{"rendered":"3 Tendencias de Marketing Digital en el 2021"},"content":{"rendered":"<p style=\"text-align: justify;\">Cada d\u00eda que pasa es m\u00e1s evidente que el marketing digital es esencial para cualquier tipo de empresa. Adem\u00e1s, se ha promovido su uso por la \u00e9poca de pandemia que nos pone en la necesidad de descubrir nuevas formas de promocionar nuestra marca en las plataformas digitales.<\/p>\n<p style=\"text-align: justify;\">Por ello, este a\u00f1o viene destacado de ciertas particularidades y, a partir del segundo trimestre, se destacan 3 tendencias claras.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3f386f76775\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3f386f76775\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/3-tendencias-de-marketing-digital-en-2021\/#SEO_Visual\" title=\"SEO Visual\">SEO Visual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/3-tendencias-de-marketing-digital-en-2021\/#Automatizacion_e_Inteligencia_Artificial\" title=\"Automatizaci\u00f3n e Inteligencia Artificial\">Automatizaci\u00f3n e Inteligencia Artificial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/3-tendencias-de-marketing-digital-en-2021\/#Estrategia_Multicanal\" title=\"Estrategia Multicanal\">Estrategia Multicanal<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-el-seo-visual\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"SEO_Visual\"><\/span>SEO Visual<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Conocemos muy bien lo que es el <strong>SEO<\/strong> en el tema de posicionamiento para p\u00e1ginas web. Sin embargo, no debemos olvidar que existen b\u00fasquedas visuales como la utilizada por <strong>Google Lens<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Google Lens se puede combinar con otras herramientas en el que usan desde un punto de vista comercial. Igualmente se pueden integrar con asistentes de voz como Alexa y Siri para realizar este tipo de b\u00fasqueda.<\/p>\n<p style=\"text-align: justify;\">Por ello, en el futuro se espera que la b\u00fasqueda visual ser\u00e1 capaz de buscar im\u00e1genes relacionadas y, por lo tanto, el SEO ser\u00e1 crucial para optimizar esta b\u00fasqueda.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2281 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2022\/03\/Banner-Chatbot-nuevo.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/a><\/p>\n<div id=\"merca-2141107665\" class=\"merca-adentro-del-post\" style=\"text-align: justify;\">\n<div id=\"merca-1321030895\">\n<h2><span class=\"ez-toc-section\" id=\"Automatizacion_e_Inteligencia_Artificial\"><\/span><span style=\"color: #111111; font-family: Roboto, sans-serif; font-size: 27px;\">Automatizaci\u00f3n e Inteligencia Artificial<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<p style=\"text-align: justify;\">La inteligencia artificial est\u00e1 integrada en muchas aplicaciones relacionadas a la vida cotidiana. Esta en el funcionamiento de algoritmos que gu\u00edan nuestra interacci\u00f3n y experiencia con el Internet.<\/p>\n<p style=\"text-align: justify;\"><strong>La inteligencia artificial ya es parte de nuestra vida cotidiana<\/strong>. Ya no se trata de una categor\u00eda cinematogr\u00e1fica o futurista, est\u00e1 en nuestra casa, en nuestro celular, en nuestros electrodom\u00e9sticos, prende la luz de nuestra habitaci\u00f3n y nos dice cu\u00e1ntos pasos hemos caminado en nuestro paseo al parque.<\/p>\n<p style=\"text-align: justify;\">Igualmente, la inteligencia artificial\u00a0<strong>sirve al marketing de contenidos para desarrollar piezas de forma intuitiva.<\/strong><\/p>\n<h2 id=\"h-estrategia-omnicanal\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Estrategia_Multicanal\"><\/span>Estrategia Multicanal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Que tu marca tenga presencia en diversos espacios digitales ya no basta. Lo importante es que para que ese sistema funcione tiene que haber una estrategia digital que integren a todos y puedan recibir retroalimentaci\u00f3n mutua para poder ofrecer una experiencia m\u00e1s elaborada hacia el usuario.<\/p>\n<p style=\"text-align: justify;\">De igual manera, sabemos que no siempre la cantidad representa calidad. Todo lo mencionado significa que debemos aprovechar aquellas plataformas adecuadas para nosotros, no que debemos crearnos la mayor cantidad de perfiles posibles.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/atrevete.academy\/cursos-online-de-marketing-digital\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3207 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-1024x127.png\" alt=\"\" width=\"696\" height=\"86\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-2048x254.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-1920x238.png 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada d\u00eda que pasa es m\u00e1s evidente que el marketing digital es esencial para cualquier tipo de empresa. Adem\u00e1s, se ha promovido su uso por la \u00e9poca de pandemia que nos pone en la necesidad de descubrir nuevas formas de promocionar nuestra marca en las plataformas digitales. Por ello, este a\u00f1o viene destacado de ciertas [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":{"0":"post-3274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Tendencias de Marketing Digital en el 2021 - BLOG |<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/3-tendencias-de-marketing-digital-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Tendencias de Marketing Digital en el 2021 - BLOG |\" \/>\n<meta property=\"og:description\" content=\"Cada d\u00eda que pasa es m\u00e1s evidente que el marketing digital es esencial para cualquier tipo de empresa. 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