{"id":3284,"date":"2021-05-21T18:46:53","date_gmt":"2021-05-21T23:46:53","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=3284"},"modified":"2022-04-17T12:54:50","modified_gmt":"2022-04-17T17:54:50","slug":"8-consejos-para-destacar-en-linkedin","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/8-consejos-para-destacar-en-linkedin\/","title":{"rendered":"8 Consejos para destacar en LinkedIn"},"content":{"rendered":"<p style=\"text-align: justify;\">LinkedIn es la red social donde priman los usuarios profesionales. Con cada a\u00f1o su popularidad ha crecido por ser tan eficaz en conectar profesionales de todos los sectores con empresas y buscadores de talento.<\/p>\n<p style=\"text-align: justify;\">Si eres profesional, seguramente tu objetivo principal en LinkedIn es ampliar tu cartera de contactos, para generar nuevas oportunidades de networking y tener mayor alcance a un p\u00fablico m\u00e1s amplio, sea para promover tu propio negocio o crear oportunidades de encontrar nuevos puestos de trabajo.<\/p>\n<p style=\"text-align: justify;\">Estos son 8 consejos clave para sacar m\u00e1s partido al perfil de LinkedIn y encontrar trabajo o contactos profesionales:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6968f47ba73bb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6968f47ba73bb\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/8-consejos-para-destacar-en-linkedin\/#Define_si_es_un_perfil_o_una_pagina\" title=\"Define si es un perfil o una p\u00e1gina\">Define si es un perfil o una p\u00e1gina<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/8-consejos-para-destacar-en-linkedin\/#Optimiza_tu_perfil\" title=\"Optimiza tu perfil\">Optimiza tu perfil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/8-consejos-para-destacar-en-linkedin\/#Aprovecha_el_extracto\" title=\"Aprovecha el extracto\">Aprovecha el extracto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/8-consejos-para-destacar-en-linkedin\/#Destaca_tus_recomendaciones\" title=\"Destaca tus recomendaciones\">Destaca tus recomendaciones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/8-consejos-para-destacar-en-linkedin\/#Interactua\" title=\"Interact\u00faa\">Interact\u00faa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atrevete.academy\/blog\/8-consejos-para-destacar-en-linkedin\/#Participa_en_grupos_de_LinkedIn\" title=\"Participa en grupos de LinkedIn\">Participa en grupos de LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/atrevete.academy\/blog\/8-consejos-para-destacar-en-linkedin\/#Usa_etiquetas\" title=\"Usa etiquetas\">Usa etiquetas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/atrevete.academy\/blog\/8-consejos-para-destacar-en-linkedin\/#Haz_publicidad\" title=\"Haz publicidad\">Haz publicidad<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Define_si_es_un_perfil_o_una_pagina\"><\/span><strong>Define si es un perfil o una p\u00e1gina<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">\u00a0Las\u00a0p\u00e1ginas de empresa\u00a0se deben crear solo para empresas, nunca para un profesional aut\u00f3nomo o freelance. Se trata de un espacio para ofrecer visibilidad a la empresa. La p\u00e1gina de empresa se debe optimizar con el logotipo y la imagen de marca, as\u00ed como completar todos los campos con informaci\u00f3n clara y actualizada.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Optimiza_tu_perfil\"><\/span><strong>Optimiza tu perfil<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">El\u00a0<a href=\"https:\/\/www.trecebits.com\/2019\/09\/30\/diferencias-entre-tu-perfil-de-linkedin-y-tu-curriculum\/\">perfil de LinkedIn<\/a>\u00a0es la tarjeta de presentaci\u00f3n del usuario. Para ello, se deben completar todos los campos correctamente, incluyendo una imagen de perfil de alta calidad y de apariencia profesional. Tambi\u00e9n debes completar el extracto y el titular utilizando las palabras clave por las que se desea ser encontrado. Finalmente, se debe completar la experiencia laboral y la formaci\u00f3n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/image.freepik.com\/free-photo\/cheerful-businessman-enjoying-success_1262-16166.jpg\" alt=\"linkedin\" width=\"626\" height=\"417\" \/><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Aprovecha_el_extracto\"><\/span><strong>Aprovecha el extracto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">LinkedIn ofrece a los usuarios un espacio para que se presenten y expliquen al resto de usuario qui\u00e9n son y qu\u00e9 hacen. En este sentido, conviene no rellenar ni ser demasiado directo en este espacio. El extracto\u00a0debe servir para explicar cuales son tus aptitudes, tus conocimientos y tu experiencia. Para ello, se deben emplear las palabras clave correctas que permitan al resto de usuario y buscadores de talento encontrar el perfil de forma sencilla.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Destaca_tus_recomendaciones\"><\/span><strong>Destaca tus recomendaciones<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Las recomendaciones son muy importantes para los perfiles, ya que el algoritmo de LinkedIn utiliza esta informaci\u00f3n para posicionar el perfil en las b\u00fasquedas. Por este motivo, resulta muy importante solicitar recomendaciones y validaciones.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Interactua\"><\/span><strong>Interact\u00faa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">La interacci\u00f3n del usuario con otros perfiles es otro de los factores que utiliza el algoritmo de LinkedIn para posicionar los perfiles en las b\u00fasquedas. Esto significa que no solo es importante crear contenido relevante en la plataforma, sino que se tienen que contestar a todos los mensajes y comentarios, as\u00ed como interactuar con el contenido de otros perfiles.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Participa_en_grupos_de_LinkedIn\"><\/span><strong>Participa en grupos de LinkedIn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">En LinkedIn, la participaci\u00f3n en los grupos es muy importante. Hay\u00a0grupos destacados\u00a0en todos los sectores, por lo que es importante encontrar los m\u00e1s importantes, unirse a ellos y crear contenido relevante. En caso de que no se encuentre un grupo adecuado, siempre se puede crear uno y gestionarlo para obtener una mayor visibilidad.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2281 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2022\/03\/Banner-Chatbot-nuevo.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Usa_etiquetas\"><\/span><strong>Usa etiquetas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">\u00a0Igual que en Twitter y otras redes sociales, LinkedIn utiliza hashtags para clasificar el contenido. En este sentido, es importante conocer las etiquetas del sector en el que se trabaja y utilizarlas en el contenido que se publica.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Haz_publicidad\"><\/span><strong>Haz publicidad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Finalmente, como en la mayor\u00eda de las redes sociales, LinkedIn dispone de una plataforma de publicidad, con la que es posible crear anuncios personalizados, dirigidos a la audiencia concreta a la que se quiere llegar. Se trata de una buena herramienta para aumentar las ventas de un nuevo producto o servicio, as\u00ed como para mejorar el social branding y darse a conocer a un p\u00fablico m\u00e1s amplio.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/cursos-online-de-marketing-digital\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3216 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-1024x127.png\" alt=\"\" width=\"696\" height=\"86\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-2048x254.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-1920x238.png 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn es la red social donde priman los usuarios profesionales. Con cada a\u00f1o su popularidad ha crecido por ser tan eficaz en conectar profesionales de todos los sectores con empresas y buscadores de talento. Si eres profesional, seguramente tu objetivo principal en LinkedIn es ampliar tu cartera de contactos, para generar nuevas oportunidades de networking [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-3284","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Consejos para destacar en LinkedIn - BLOG |<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/8-consejos-para-destacar-en-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Consejos para destacar en LinkedIn - BLOG |\" \/>\n<meta property=\"og:description\" content=\"LinkedIn es la red social donde priman los usuarios profesionales. Con cada a\u00f1o su popularidad ha crecido por ser tan eficaz en conectar profesionales de todos los sectores con empresas y buscadores de talento. Si eres profesional, seguramente tu objetivo principal en LinkedIn es ampliar tu cartera de contactos, para generar nuevas oportunidades de networking [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atrevete.academy\/blog\/8-consejos-para-destacar-en-linkedin\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOG |\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atrevete.academy\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-21T23:46:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-17T17:54:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/05\/linkind.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Atrevete Academia de Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atrevete Academia de Marketing Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/atrevete.academy\/blog\/8-consejos-para-destacar-en-linkedin\/\",\"url\":\"https:\/\/atrevete.academy\/blog\/8-consejos-para-destacar-en-linkedin\/\",\"name\":\"8 Consejos para destacar en LinkedIn - 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