{"id":3302,"date":"2021-06-08T20:28:06","date_gmt":"2021-06-09T01:28:06","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=3302"},"modified":"2022-03-21T16:28:23","modified_gmt":"2022-03-21T21:28:23","slug":"ques-es-un-buyer-persona-negativo-y-por-que-es-tan-importante","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/ques-es-un-buyer-persona-negativo-y-por-que-es-tan-importante\/","title":{"rendered":"\u00bfQu\u00e9 es un buyer persona negativo y por qu\u00e9 es tan importante?"},"content":{"rendered":"<p style=\"text-align: justify;\">Si est\u00e1s empleando una estrategia de marketing, ya debes haber definido a tu buyer persona. Sin embargo, \u00bfhas o\u00eddo hablar del buyer persona negativo? \u00bfSab\u00e9s por qu\u00e9 es importante conocerlo? Qu\u00e9date para conocer su importancia<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a03b20c7c044\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a03b20c7c044\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/ques-es-un-buyer-persona-negativo-y-por-que-es-tan-importante\/#Buyer_persona_negativo\" title=\"Buyer persona negativo\">Buyer persona negativo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/ques-es-un-buyer-persona-negativo-y-por-que-es-tan-importante\/#Las_ventajas_de_definir_nuestro_buyer_persona_negativo\" title=\"Las ventajas de definir nuestro buyer persona negativo\">Las ventajas de definir nuestro buyer persona negativo<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"item-0\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Buyer_persona_negativo\"><\/span>Buyer persona negativo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">El\u00a0<strong>buyer persona negativo<\/strong> es aquel que, por sus caracter\u00edsticas o necesidades,<strong>\u00a0no es el cliente ideal\u00a0<\/strong>que coincide con nuestro p\u00fablico objetivo. Representar\u00eda aquellas caracter\u00edsticas, comportamientos y contextos que\u00a0<strong>no encajan con nuestros clientes potenciales<\/strong>\u00a0y que, por lo tanto, no se va a encontrar a gusto ni satisfecho con la compra de nuestros productos o servicios.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Las_ventajas_de_definir_nuestro_buyer_persona_negativo\"><\/span>Las ventajas de definir nuestro buyer persona negativo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">La principal raz\u00f3n por la que es de suma importancia entender qui\u00e9n es nuestro buyer persona negativo es el hecho de poder identificar y descartar a estas personas como posibles clientes,\u00a0<strong>ahorr\u00e1ndonos mucho esfuerzo, tiempo y puede que tambi\u00e9n dinero<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Pero\u00a0<strong>hay m\u00e1s razones por las que nos interesa definir a la ant\u00edtesis de nuestro buyer persona<\/strong>,\u00a0tal como se detalla en este art\u00edculo:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Nos ayuda a entender mejor a nuestros clientes ideales<\/strong>. Especialmente en las primeras etapas, es posible que nos sea complicado saber qui\u00e9n es realmente nuestro cliente ideal. Curiosamente, conocer a las personas que nunca comprar\u00e1n nuestros productos nos puede resultar de gran utilidad para, por contraposici\u00f3n y descarte, definir mejor el perfil tipo al que debemos dirigirnos.<\/li>\n<li><strong>Sirve para identificar a los clientes que no acaban de encajar con nuestra compa\u00f1\u00eda<\/strong>. Definir a nuestro buyer persona nos va ayudar tambi\u00e9n a detectar a aquellos usuarios que, pese a que nos han comprado alguna vez, quiz\u00e1s no nos interese mantener como clientes. Las razones pueden ser varias: que no seamos capaces de cubrir todas sus necesidades, que sean personas con expectativas demasiado altas, que los puntos de vista entre empresa o cliente sean distintos o que precisen mucho apoyo o asesoramiento por nuestra parte, entre otras.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2281 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2022\/03\/Banner-Chatbot-nuevo.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Evita gastar parte del presupuesto de marketing en las personas equivocadas<\/strong>. Adem\u00e1s de trabajo en balde, dedicar esfuerzos en el buyer persona negativo puede suponer gastar dinero in\u00fatilmente y desviar unos fondos que deber\u00edan ir dirigidos a los verdaderos clientes potenciales, con los que hay mayores posibilidades de lograr ventas.<\/li>\n<li><strong>Ayuda a optimizar tu estrategia de marketing y publicitaria<\/strong>. Saber a qui\u00e9n no deseas dirigirte te puede ayudar a implementar acciones y mensajes m\u00e1s afinados y precisos. En definitiva, puede servirte para optimizar tu estrategia de marketing y ventas.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Conociendo a tu buyer persona negativo, puedes tener una mayor seguridad de cu\u00e1l es realmente tu p\u00fablico objetivo y c\u00f3mo puedes enfocar tus recursos en \u00e9l. Aseg\u00farate de tomarte el tiempo de identificarlo.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/cursos-online-de-marketing-digital\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3213 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-1024x127.png\" alt=\"\" width=\"696\" height=\"86\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-1536x191.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-2048x254.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-1068x133.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-1920x238.png 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si est\u00e1s empleando una estrategia de marketing, ya debes haber definido a tu buyer persona. Sin embargo, \u00bfhas o\u00eddo hablar del buyer persona negativo? \u00bfSab\u00e9s por qu\u00e9 es importante conocerlo? Qu\u00e9date para conocer su importancia Buyer persona negativo El\u00a0buyer persona negativo es aquel que, por sus caracter\u00edsticas o necesidades,\u00a0no es el cliente ideal\u00a0que coincide con [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1559],"tags":[],"class_list":{"0":"post-3302","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-digital"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es un buyer persona negativo y por qu\u00e9 es tan importante?<\/title>\n<meta name=\"description\" content=\"As\u00ed como existe un buyer persona, tambi\u00e9n tenemos su contraparte: el buyer negativo. 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