{"id":3304,"date":"2021-06-08T20:17:04","date_gmt":"2021-06-09T01:17:04","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=3304"},"modified":"2022-03-21T16:31:18","modified_gmt":"2022-03-21T21:31:18","slug":"leads-cualificado-para-marketing-y-para-ventas-cual-es-la-diferencia","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/leads-cualificado-para-marketing-y-para-ventas-cual-es-la-diferencia\/","title":{"rendered":"Leads cualificados para marketing y ventas: \u00bfCu\u00e1l es la diferencia?"},"content":{"rendered":"<p style=\"text-align: justify;\">Muchas veces al momento de pensar en marketing, pensamos en ventas. Es cierto que estas est\u00e1n relacionadas pero no son sin\u00f3nimos. De la misma forma, al momento de <a href=\"https:\/\/atrevete.academy\/blog\/3-tipos-de-clientes-potenciales\/\">calificar leads<\/a> pensamos que es lo mismo para marketing como para ventas.<\/p>\n<p style=\"text-align: justify;\">Queremos explicarte por qu\u00e9 es importante calificar leads y cu\u00e1l es la diferencia entre tenerlos calificados para marketing como para ventas.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-68a167ba8eae9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-68a167ba8eae9\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/leads-cualificado-para-marketing-y-para-ventas-cual-es-la-diferencia\/#%C2%BFPor_que_es_importante_calificar_los_leads\" title=\"\u00bfPor qu\u00e9 es importante calificar los leads?\">\u00bfPor qu\u00e9 es importante calificar los leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/leads-cualificado-para-marketing-y-para-ventas-cual-es-la-diferencia\/#%C2%BFQue_diferencias_hay_entre_un_lead_cualificado_para_marketing_MQL_y_un_lead_cualificado_para_ventas_SQL\" title=\"\u00bfQu\u00e9 diferencias hay entre un lead cualificado para marketing (MQL) y un lead cualificado para ventas (SQL)?\">\u00bfQu\u00e9 diferencias hay entre un lead cualificado para marketing (MQL) y un lead cualificado para ventas (SQL)?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"item-1\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_es_importante_calificar_los_leads\"><\/span>\u00bfPor qu\u00e9 es importante calificar los leads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">No todos los visitantes llegan a tu sitio en internet con la misma intenci\u00f3n ni de la misma forma. Es por ello que,\u00a0<strong>quienes desean conocer a sus leads,\u00a0necesitan calificarlos<\/strong><strong>.<\/strong>\u00a0Al otorgarles puntuaciones y clasificarlos, es posible:<\/p>\n<ol style=\"text-align: justify;\">\n<li aria-level=\"2\">Elaborar y difundir mensajes mucho m\u00e1s personalizados e impactantes, cultivando y acompa\u00f1ando cada cliente potencial.<\/li>\n<li aria-level=\"2\">Mejorar el retorno de la inversi\u00f3n (ROI) de tus acciones de marketing y publicidad.<\/li>\n<li aria-level=\"2\">Enviar al equipo de ventas oportunidades cada vez mejores y m\u00e1s preparadas para la compra.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2281 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2022\/03\/Banner-Chatbot-nuevo.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_diferencias_hay_entre_un_lead_cualificado_para_marketing_MQL_y_un_lead_cualificado_para_ventas_SQL\"><\/span>\u00bfQu\u00e9 diferencias hay entre un lead cualificado para marketing (MQL) y un lead cualificado para ventas (SQL)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Otro aspecto a tener en cuenta en el proceso de categorizaci\u00f3n de un lead para su estudio es que no es igual hablar de leads cualificados para el marketing (<a href=\"https:\/\/www.inboundcycle.com\/blog-de-inbound-marketing\/acciones-mejorar-conversion-mql\" target=\"_blank\" rel=\"noopener\">MQL<\/a>), que uno cualificado para el \u00e1rea comercial (SQL).<\/p>\n<p style=\"text-align: justify;\">Tomando esto en consideraci\u00f3n, es preciso entender que los criterios para considerar un lead cualificado dependen de cada proyecto. A nivel general podr\u00eda decirse que:<\/p>\n<p style=\"text-align: justify;\">1.\u00a0<strong>MQLs<\/strong>:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Personas que coinciden con tu buyer persona o target market.<\/li>\n<li>Personas interesadas en tus productos o servicios<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">2.\u00a0<strong>SQLs<\/strong>:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Personas que coinciden con tu buyer persona o target market.<\/li>\n<li>Personas interesadas en nuestros productos o servicios.<\/li>\n<li>Personas que han mostrado inter\u00e9s en el proceso de compra.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Recuerda que esta informaci\u00f3n te puede ser muy \u00fatil para tu campa\u00f1a, pues tener los conceptos claros permite que concentres tus recursos en lugar adecuado. Igualmente, puedes saber con seguridad que apuntan tus m\u00e9tricas cuando tienes todo bien definido.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/cursos-online-de-marketing-digital\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3214 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-3-1024x127.png\" alt=\"\" width=\"696\" height=\"86\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-3-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-3-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-3-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-3-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-3-2048x254.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-3-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-3-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-3-1920x238.png 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muchas veces al momento de pensar en marketing, pensamos en ventas. Es cierto que estas est\u00e1n relacionadas pero no son sin\u00f3nimos. De la misma forma, al momento de calificar leads pensamos que es lo mismo para marketing como para ventas. Queremos explicarte por qu\u00e9 es importante calificar leads y cu\u00e1l es la diferencia entre tenerlos [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-3304","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leads cualificados para marketing y ventas: \u00bfCu\u00e1l es la diferencia?<\/title>\n<meta name=\"description\" content=\"\u00bfConoces la diferencia entre un lead cualificado para marketing y uno cualificado para ventas? \u00a1No los confundas! Conoce la diferencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/leads-cualificado-para-marketing-y-para-ventas-cual-es-la-diferencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leads cualificados para marketing y ventas: \u00bfCu\u00e1l es la diferencia?\" \/>\n<meta property=\"og:description\" content=\"\u00bfConoces la diferencia entre un lead cualificado para marketing y uno cualificado para ventas? \u00a1No los confundas! 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