{"id":3327,"date":"2021-06-08T19:19:51","date_gmt":"2021-06-09T00:19:51","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=3327"},"modified":"2022-04-17T12:41:18","modified_gmt":"2022-04-17T17:41:18","slug":"10-buenas-practicas-con-formularios-para-generar-leads","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/10-buenas-practicas-con-formularios-para-generar-leads\/","title":{"rendered":"10 Buenas pr\u00e1cticas con formularios para generar leads"},"content":{"rendered":"<p style=\"text-align: justify;\">La\u00a0generaci\u00f3n de leads\u00a0es uno de los pilares en los que se apoya el inbound marketing y uno de los aspectos que m\u00e1s nos conviene optimizar para que nuestra estrategia d\u00e9 resultados.<\/p>\n<p style=\"text-align: justify;\">Para generar leads a trav\u00e9s de nuestra web, es muy com\u00fan crear landing pages donde se ofrece un contenido de inter\u00e9s a cambio de rellenar un formulario. La estrategia que apliquemos para dise\u00f1ar este formulario es una de las claves del \u00e9xito en generaci\u00f3n de leads, as\u00ed que vamos a repasar las mejores pr\u00e1cticas para crear formularios efectivos.<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Asocia tus formularios a tu CRM:<\/strong> Un <a href=\"https:\/\/atrevete.academy\/blog\/los-5-mejores-softwares-de-crm-gratuitos\/\">CRM<\/a> es un software que te permite recopilar toda la informaci\u00f3n de tus contactos y desarrollar tu relaci\u00f3n con ellos. Para que todo fluya a la perfecci\u00f3n, tus formularios deber\u00edan enviar la informaci\u00f3n de los leads directamente al CRM.<\/li>\n<li style=\"text-align: justify;\"><strong>Lim\u00edtate a 3 o 4 campos por formulario:<\/strong> Cuantos menos campos tenga tu formulaci\u00f3n, m\u00e1s efectivo ser\u00e1 para generar leads. Eso s\u00ed, para que el lead sea de calidad, los campos deben ser muy relevantes para tu buyer persona. Si quieres poner m\u00e1s campos, entonces hazlo cuando el lead ya te conozca, para que as\u00ed le sea m\u00e1s sencillo confiar en ti y dejarte m\u00e1s datos sobre \u00e9l o ella (tanto para campa\u00f1as de pago como para visitas org\u00e1nicas). Si es para hacer <a href=\"https:\/\/www.cyberclick.es\/numerical-blog\/que-son-los-social-ads-plataformas-y-ejemplos-de-la-publicidad-en-redes-sociales\" target=\"_blank\" rel=\"noopener\">campa\u00f1as en social ads<\/a>, los formularios largos funcionar\u00e1n mejor con audiencias personalizadas y los formularios cortos con audiencias similares o basadas en intereses.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/image.freepik.com\/free-vector\/sign-concept-illustration_114360-125.jpg\" alt=\"formulario\" width=\"626\" height=\"626\" \/><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Utiliza formularios inteligentes:<\/strong>\u00a0Los formularios inteligentes \u00abrecuerdan\u00bb la informaci\u00f3n que ha introducido un usuario y le plantean preguntas nuevas en cada visita. De esta manera, puedes ir enriqueciendo el perfil del usuario en la base de datos sin tener que plantearle demasiadas preguntas a la vez.<\/li>\n<li style=\"text-align: justify;\"><strong>Limita los campos con entrada manual:<\/strong> En general, cuanto m\u00e1s r\u00e1pido sea de rellenar el formulario, mejor. En algunas ocasiones no podr\u00e1s evitar los campos con entrada manual (por ejemplo, el correo electr\u00f3nico o el n\u00famero de tel\u00e9fono), pero intenta limitarlos todo lo posible.<\/li>\n<li style=\"text-align: justify;\"><strong>Prueba con diferentes formatos:<\/strong> Existen m\u00faltiples opciones para integrar la estrategia de formularios en tu sitio web: formularios incrustados, p\u00e1ginas independientes, cuadros emergentes o deslizables, banners&#8230; Explora las posibilidades para ver cu\u00e1l se adapta mejor al dise\u00f1o y la experiencia de usuario.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2281 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2022\/03\/Banner-Chatbot-nuevo.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/a><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>S\u00e9 claro y directo:<\/strong> Presenta tu oferta de la manera m\u00e1s clara posible y aseg\u00farate de cumplir las expectativas que has creado.<\/li>\n<li style=\"text-align: justify;\"><strong>Vincula los formularios a tu estrategia de automatizaci\u00f3n:<\/strong> Por ejemplo, puedes dise\u00f1ar una serie de emails automatizados que empiecen a enviarse en el momento en que el usuario rellene y env\u00ede el formulario.<\/li>\n<li>\n<p style=\"text-align: justify;\"><strong>Aprovecha las soluciones nativas de generaci\u00f3n de leads con formularios:<\/strong> Tanto Facebook (con los Facebook Lead Ads) como Google (con los Lead Form Extensions) cuentan con soluciones de formularios integradas en sus anuncios. Si utilizas estas plataformas publicitarias, no dejes de aprovecharlas como parte de tu estrategia de generaci\u00f3n de leads.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Si bien los formularios pueden ser algo tediosos para los usuarios por tener que completar una serie de datos, es sumamente importante para ti en tu estrategia. Por ello, saca partido a estos consejos para poder captar su atenci\u00f3n en esta etapa.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/cursos-online-de-marketing-digital\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3210 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-6-1024x127.png\" alt=\"\" width=\"696\" height=\"86\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-6-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-6-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-6-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-6-1536x191.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-6-2048x254.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-6-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-6-1068x133.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-6-1920x238.png 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<p>Referencias tomadas de Cyberclick.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La\u00a0generaci\u00f3n de leads\u00a0es uno de los pilares en los que se apoya el inbound marketing y uno de los aspectos que m\u00e1s nos conviene optimizar para que nuestra estrategia d\u00e9 resultados. Para generar leads a trav\u00e9s de nuestra web, es muy com\u00fan crear landing pages donde se ofrece un contenido de inter\u00e9s a cambio de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1559],"tags":[],"class_list":{"0":"post-3327","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-digital"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Buenas pr\u00e1cticas con formularios para generar leads - BLOG |<\/title>\n<meta name=\"description\" content=\"Al momento de pedirle a tus leads de llenar formularios, toma en cuenta estas buenas pr\u00e1cticas que debes seguir para tener una mayor captaci\u00f3n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/10-buenas-practicas-con-formularios-para-generar-leads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Buenas pr\u00e1cticas con formularios para generar leads - 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