{"id":3390,"date":"2021-07-21T16:07:19","date_gmt":"2021-07-21T21:07:19","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=3390"},"modified":"2022-03-21T16:28:41","modified_gmt":"2022-03-21T21:28:41","slug":"sales-enablement-que-es-y-por-que-es-importante","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/sales-enablement-que-es-y-por-que-es-importante\/","title":{"rendered":"Sales Enablement: \u00bfQu\u00e9 es y por qu\u00e9 es importante?"},"content":{"rendered":"<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-378c47c8 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"378c47c8\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-7af7e70e elementor-widget elementor-widget-shortcode\" data-id=\"7af7e70e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-shortcode\">\n<div id=\"rock-post-side-index\" class=\"rock-post-index rock-post-side-index--enabled\">\n<p style=\"text-align: justify;\"><span style=\"text-align: justify;\">Reducir la brecha entre marketing y ventas significa proporcionar enfoques m\u00e1s inteligentes al tratar con clientes potenciales. Es por ese motivo que necesitas una estrategia de contenido de sales enablement o capacitaci\u00f3n de ventas.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3d9d5dae\" data-id=\"3d9d5dae\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-30bb0c43 elementor-widget elementor-widget-theme-post-content\" data-id=\"30bb0c43\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<p style=\"text-align: justify;\">Las demandas por una buena estrategia de\u00a0<a href=\"https:\/\/atrevete.academy\/blog\/capacitacion-de-ventas-como-impulsar-a-nuestro-equipo-comercial\/\"><strong>capacitaci\u00f3n de ventas<\/strong><\/a>\u00a0est\u00e1n siempre creciendo, dado que cada vez m\u00e1s empresas entienden la necesidad de proporcionar a sus equipos comerciales\u00a0<strong>informaci\u00f3n valiosa para realizar ventas m\u00e1s inteligentes<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s, tener una estrategia de contenidos de sales enablement ayuda a definir el prop\u00f3sito de tus creaciones y llevar a cabo acciones que permitan alcanzar tus objetivos.\u00a0<strong>Tanto los equipos de marketing como los de ventas podr\u00e1n beneficiarse<\/strong>, ya que todos ofrecer\u00e1n mejores resultados. Lamentablemente, pocas empresas comprenden este valor.<\/p>\n<p style=\"text-align: justify;\">De hecho, esta estrategia te permite entregar el contenido adecuado a tus clientes potenciales y, as\u00ed, acercarlos a la conversi\u00f3n. Para que esto funcione, el marketing y las ventas deben trabajar juntos buscando los mismos objetivos.<\/p>\n<p style=\"text-align: justify;\">En este art\u00edculo, te presentaremos:<\/p>\n<div id=\"rock-post-index\" class=\"rock-post-index\" style=\"text-align: justify;\">\n<ul id=\"rock-post-index__ul\" class=\"rock-post-index__ul\">\n<li data-id=\"0\">\u00bfQu\u00e9 es sales enablement o capacitaci\u00f3n de ventas?<\/li>\n<li data-id=\"1\">\u00bfPor qu\u00e9 es importante una estrategia de contenidos de sales enablement?<\/li>\n<li data-id=\"2\">\u00bfC\u00f3mo puedo crear una estrategia de contenido de sales enablement para mi negocio?<\/li>\n<\/ul>\n<\/div>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2281 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2022\/03\/Banner-Chatbot-nuevo.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e75695779be\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e75695779be\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/sales-enablement-que-es-y-por-que-es-importante\/#%C2%BFQue_es_sales_enablement_o_capacitacion_de_ventas\" title=\"\u00bfQu\u00e9 es sales enablement o capacitaci\u00f3n de ventas?\">\u00bfQu\u00e9 es sales enablement o capacitaci\u00f3n de ventas?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_sales_enablement_o_capacitacion_de_ventas\"><\/span>\u00bfQu\u00e9 es sales enablement o capacitaci\u00f3n de ventas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Sales Enablement es el t\u00e9rmino utilizado para referirse al proceso que aporta la mejor informaci\u00f3n al equipo de ventas, contribuyendo al desarrollo de ventas m\u00e1s efectivas. Dichos datos permiten enfoques m\u00e1s estrat\u00e9gicos,\u00a0<strong>formas m\u00e1s inteligentes de involucrar a un comprador potencial y mejor comprensi\u00f3n del ciclo del cliente.<\/strong><\/p>\n<p style=\"text-align: justify;\">Para generar beneficios esperados, tu estrategia de sales enablement debe tener el enfoque correcto: el comprador. Por ejemplo, imagina que est\u00e1s trabajando en un\u00a0plan de marketing B2B.<\/p>\n<p style=\"text-align: justify;\">Esto implica entender a las personas con las que se relacionar\u00e1 el equipo de ventas, teniendo en cuenta sus necesidades, motivaciones y temores. La capacitaci\u00f3n de ventas consiste en ofrecer las herramientas adecuadas para que los vendedores cierren m\u00e1s negocios y vendan m\u00e1s.<\/p>\n<p style=\"text-align: justify;\">No podemos hablar de capacitaci\u00f3n de ventas e ignorar la importancia de un buen contenido.\u00a0<strong>Los vendedores necesitan contenidos para interactuar con los compradores potenciales de manera efectiva<\/strong>, dependiendo de qu\u00e9 tan cerca est\u00e9n de realizar una conversi\u00f3n. Adem\u00e1s, la forma en que los clientes usan tu contenido puede, incluso, informarte y\/o actualizarte acerca de sus necesidades.<\/p>\n<p style=\"text-align: justify;\"><strong>Medir los datos correctos es esencial para una buena estrategia de capacitaci\u00f3n de ventas.<\/strong>\u00a0Esto implica la realizaci\u00f3n de un seguimiento de las m\u00e9tricas relacionadas con los ciclos de ventas, las cuotas alcanzadas y el tama\u00f1o medio de las transacciones. Asimismo, debes considerar los objetivos del negocio y los n\u00fameros que te ayudan a comprender tu \u00e9xito.<\/p>\n<p style=\"text-align: justify;\">En resumen, puedes considerar los siguientes principios de una estrategia de capacitaci\u00f3n de ventas.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/cursos-online-de-marketing-digital\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3207 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-1024x127.png\" alt=\"\" width=\"696\" height=\"86\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-2048x254.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Azul-3-1920x238.png 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reducir la brecha entre marketing y ventas significa proporcionar enfoques m\u00e1s inteligentes al tratar con clientes potenciales. Es por ese motivo que necesitas una estrategia de contenido de sales enablement o capacitaci\u00f3n de ventas. Las demandas por una buena estrategia de\u00a0capacitaci\u00f3n de ventas\u00a0est\u00e1n siempre creciendo, dado que cada vez m\u00e1s empresas entienden la necesidad de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-3390","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Enablement: \u00bfQu\u00e9 es y por qu\u00e9 es importante?<\/title>\n<meta name=\"description\" content=\"El Sales Enablement permite que puedas potenciar tus m\u00e9todos de venta a partir de la capacitaci\u00f3n de tu equipo comercial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/sales-enablement-que-es-y-por-que-es-importante\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Enablement: \u00bfQu\u00e9 es y por qu\u00e9 es importante?\" \/>\n<meta property=\"og:description\" content=\"El Sales Enablement permite que puedas potenciar tus m\u00e9todos de venta a partir de la capacitaci\u00f3n de tu equipo comercial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atrevete.academy\/blog\/sales-enablement-que-es-y-por-que-es-importante\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOG |\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atrevete.academy\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-21T21:07:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-21T21:28:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/Startup-managers-presenting-and-analyzing-sales-growth-chart-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Atrevete Academia de Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atrevete Academia de Marketing Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/atrevete.academy\/blog\/sales-enablement-que-es-y-por-que-es-importante\/\",\"url\":\"https:\/\/atrevete.academy\/blog\/sales-enablement-que-es-y-por-que-es-importante\/\",\"name\":\"Sales Enablement: \u00bfQu\u00e9 es y por qu\u00e9 es importante?\",\"isPartOf\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/sales-enablement-que-es-y-por-que-es-importante\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/sales-enablement-que-es-y-por-que-es-importante\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/Startup-managers-presenting-and-analyzing-sales-growth-chart-scaled.jpg\",\"datePublished\":\"2021-07-21T21:07:19+00:00\",\"dateModified\":\"2022-03-21T21:28:41+00:00\",\"author\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530\"},\"description\":\"El Sales Enablement permite que puedas potenciar tus m\u00e9todos de venta a partir de la capacitaci\u00f3n de tu equipo comercial.\",\"breadcrumb\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/sales-enablement-que-es-y-por-que-es-importante\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/atrevete.academy\/blog\/sales-enablement-que-es-y-por-que-es-importante\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/atrevete.academy\/blog\/sales-enablement-que-es-y-por-que-es-importante\/#primaryimage\",\"url\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/Startup-managers-presenting-and-analyzing-sales-growth-chart-scaled.jpg\",\"contentUrl\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/Startup-managers-presenting-and-analyzing-sales-growth-chart-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Startup managers presenting and analyzing sales growth chart. 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