{"id":3403,"date":"2021-07-23T13:22:56","date_gmt":"2021-07-23T18:22:56","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=3403"},"modified":"2022-03-21T16:25:00","modified_gmt":"2022-03-21T21:25:00","slug":"smarketing-que-es-y-como-interactua-en-una-empresa","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/","title":{"rendered":"Smarketing: \u00bfQu\u00e9 es y c\u00f3mo interact\u00faa en una empresa?"},"content":{"rendered":"<p style=\"text-align: justify;\">El equipo de marketing y ventas, a pesar de tener diferencias, comparten un mismo objetivo: llegar al cliente. Ante esto, surge un t\u00e9rmino llamado \u00absmarketing\u00bb que consiste en algo bastante l\u00f3gico y simple:<\/p>\n<p style=\"text-align: justify;\"><b>Sales (ventas) + Marketing = Smarketing<\/b><\/p>\n<p style=\"text-align: justify;\">Al final, ambos departamentos juegan en el mismo equipo. Los dos son responsables por el crecimiento y por los ingresos de cualquier empresa.<\/p>\n<p style=\"text-align: justify;\">El equipo de marketing por un lado se enfoca en atraer visitantes, convertirlos en leads y nutrirlos con contenido relevante. Ahora bien, el equipo de ventas aborda esas leads en conversaciones individuales de manera que este consiga cerrar un acuerdo de ventas durante un periodo espec\u00edfico de tiempo.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3464 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/business-partners-handshaking-group-meeting-making-project-investment-closeup.jpg\" alt=\"smarketing\" width=\"1000\" height=\"667\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/business-partners-handshaking-group-meeting-making-project-investment-closeup.jpg 1000w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/business-partners-handshaking-group-meeting-making-project-investment-closeup-300x200.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/business-partners-handshaking-group-meeting-making-project-investment-closeup-768x512.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/business-partners-handshaking-group-meeting-making-project-investment-closeup-696x464.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/business-partners-handshaking-group-meeting-making-project-investment-closeup-630x420.jpg 630w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: justify;\">Comprender y trabajar positivamente para desenvolver el Smarketing en tu empresa es muy importante. Gracias a esta estrategia puedes mejorar el crecimiento de tu empresa y optimizar el uso de recursos.<\/p>\n<p style=\"text-align: justify;\">Veamos m\u00e1s acerca de c\u00f3mo realizar esta estrategia.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0cf896dc5c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0cf896dc5c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/#%C2%BFEl_Smarketing_funciona_para_cualquier_empresa\" title=\"\u00bfEl Smarketing funciona para cualquier empresa?\">\u00bfEl Smarketing funciona para cualquier empresa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/#Aprende_como_integrar_la_cultura_de_Smarketing_en_tu_empresa\" title=\"Aprende c\u00f3mo integrar la cultura de Smarketing en tu empresa\">Aprende c\u00f3mo integrar la cultura de Smarketing en tu empresa<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFEl_Smarketing_funciona_para_cualquier_empresa\"><\/span>\u00bfEl Smarketing funciona para cualquier empresa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">En forma breve: s\u00ed, cualquier empresa puede ser beneficiada con este alineamiento. No importa si eres el CMO de una empresa multinacional o el gerente de ventas de una PYME. Cualquier tipo o tama\u00f1o de empresa puede obtener resultados incre\u00edbles cuando los equipos de ventas y marketing trabajan en conjunto.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2281 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2022\/03\/Banner-Chatbot-nuevo.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Aprende_como_integrar_la_cultura_de_Smarketing_en_tu_empresa\"><\/span>Aprende c\u00f3mo integrar la cultura de Smarketing en tu empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Los equipos tienen una gran diferencia: El equipo de ventas est\u00e1 extremadamente enfocado en n\u00fameros y el marketing no.<\/p>\n<p style=\"text-align: justify;\">Para comenzar, la mejor manera de hacer la alineaci\u00f3n es hacer que los objetivos del equipo de marketing sean compartidos con el equipo de ventas y viceversa.<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><b>Coordinar objetivos:<\/b>\u00a0la meta mensual o anual del equipo de marketing debe estar basada en los ingresos, as\u00ed como la del equipo de ventas.<\/li>\n<li style=\"text-align: justify;\"><b>Alineaci\u00f3n en el funnel: <\/b>Comprender la semejanza entre jornada de comprador y el ciclo de vida medio del cliente: el marketing y ventas deben comprender que existe s\u00f3lo un funnel para ambos.<\/li>\n<li style=\"text-align: justify;\"><b>Definir lo que es un lead pr\u00f3ximo a un trato: <\/b>Este encaja perfectamente en lo que la empresa espera de un cliente y, marketing y ventas, deben determinar juntos lo que esto significa.<\/li>\n<li style=\"text-align: justify;\"><b>Coincidir en los <a href=\"https:\/\/atrevete.academy\/blog\/ques-es-un-buyer-persona-negativo-y-por-que-es-tan-importante\/\">buyer personas<\/a>:<\/b> conocer las personas es esencial para una buena alineaci\u00f3n. En cuanto al marketing, este necesita conocerlas para crear contenidos que sean relevantes y que consigan hacer que las leads progresen en el funnel. Ventas tambi\u00e9n necesita conocer cada una de las personas para que sus llamadas y seguimientos tengan sentido para esta lead.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Referencias tomadas de Rockcontent.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/cursos-online-de-marketing-digital\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3213 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-1024x127.png\" alt=\"\" width=\"696\" height=\"86\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-1536x191.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-2048x254.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-1068x133.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-1920x238.png 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El equipo de marketing y ventas, a pesar de tener diferencias, comparten un mismo objetivo: llegar al cliente. Ante esto, surge un t\u00e9rmino llamado \u00absmarketing\u00bb que consiste en algo bastante l\u00f3gico y simple: Sales (ventas) + Marketing = Smarketing Al final, ambos departamentos juegan en el mismo equipo. Los dos son responsables por el crecimiento [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1559],"tags":[],"class_list":{"0":"post-3403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-digital"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smarketing: \u00bfQu\u00e9 es y c\u00f3mo interact\u00faa en una empresa?<\/title>\n<meta name=\"description\" content=\"El Smarketing es una estrategia de uni\u00f3n entre tu equipo de ventas y el de marketing, para canalizar sus recursos en generar m\u00e1s ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smarketing: \u00bfQu\u00e9 es y c\u00f3mo interact\u00faa en una empresa?\" \/>\n<meta property=\"og:description\" content=\"El Smarketing es una estrategia de uni\u00f3n entre tu equipo de ventas y el de marketing, para canalizar sus recursos en generar m\u00e1s ventas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOG |\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atrevete.academy\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-23T18:22:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-21T21:25:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/20945756-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Atrevete Academia de Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atrevete Academia de Marketing Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/\",\"url\":\"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/\",\"name\":\"Smarketing: \u00bfQu\u00e9 es y c\u00f3mo interact\u00faa en una empresa?\",\"isPartOf\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/20945756-scaled.jpg\",\"datePublished\":\"2021-07-23T18:22:56+00:00\",\"dateModified\":\"2022-03-21T21:25:00+00:00\",\"author\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530\"},\"description\":\"El Smarketing es una estrategia de uni\u00f3n entre tu equipo de ventas y el de marketing, para canalizar sus recursos en generar m\u00e1s ventas.\",\"breadcrumb\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/#primaryimage\",\"url\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/20945756-scaled.jpg\",\"contentUrl\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/20945756-scaled.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"Software development team abstract concept vector illustration. Remote teamwork, digital team on demand, professional, certified software developer, hire outsource company abstract metaphor.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/atrevete.academy\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Smarketing: \u00bfQu\u00e9 es y c\u00f3mo interact\u00faa en una empresa?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/atrevete.academy\/blog\/#website\",\"url\":\"https:\/\/atrevete.academy\/blog\/\",\"name\":\"BLOG |\",\"description\":\"Atr\u00e9vete Academia de Marketing Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/atrevete.academy\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530\",\"name\":\"Atrevete Academia de Marketing Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g\",\"caption\":\"Atrevete Academia de Marketing Digital\"},\"description\":\"Atr\u00e9vete Academia de Marketing Digital busca ser tu aliado a la hora de aprender y aplicar las nuevas t\u00e9cnicas del Marketing Digital que te permitir\u00e1n entender a tus clientes y as\u00ed realizar estrategias efectivas que te ayudar\u00e1n a potenciar tus habilidades y las de tu empresa.\",\"sameAs\":[\"https:\/\/www.facebook.com\/atrevete.academy\/\",\"https:\/\/www.instagram.com\/atrevete_academy\/\"],\"url\":\"https:\/\/atrevete.academy\/blog\/author\/atrevete-academia-de-marketing-digital\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Smarketing: \u00bfQu\u00e9 es y c\u00f3mo interact\u00faa en una empresa?","description":"El Smarketing es una estrategia de uni\u00f3n entre tu equipo de ventas y el de marketing, para canalizar sus recursos en generar m\u00e1s ventas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/","og_locale":"es_ES","og_type":"article","og_title":"Smarketing: \u00bfQu\u00e9 es y c\u00f3mo interact\u00faa en una empresa?","og_description":"El Smarketing es una estrategia de uni\u00f3n entre tu equipo de ventas y el de marketing, para canalizar sus recursos en generar m\u00e1s ventas.","og_url":"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/","og_site_name":"BLOG |","article_author":"https:\/\/www.facebook.com\/atrevete.academy\/","article_published_time":"2021-07-23T18:22:56+00:00","article_modified_time":"2022-03-21T21:25:00+00:00","og_image":[{"width":2560,"height":2560,"url":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/20945756-scaled.jpg","type":"image\/jpeg"}],"author":"Atrevete Academia de Marketing Digital","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Atrevete Academia de Marketing Digital","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/","url":"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/","name":"Smarketing: \u00bfQu\u00e9 es y c\u00f3mo interact\u00faa en una empresa?","isPartOf":{"@id":"https:\/\/atrevete.academy\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/#primaryimage"},"image":{"@id":"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/20945756-scaled.jpg","datePublished":"2021-07-23T18:22:56+00:00","dateModified":"2022-03-21T21:25:00+00:00","author":{"@id":"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530"},"description":"El Smarketing es una estrategia de uni\u00f3n entre tu equipo de ventas y el de marketing, para canalizar sus recursos en generar m\u00e1s ventas.","breadcrumb":{"@id":"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/#primaryimage","url":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/20945756-scaled.jpg","contentUrl":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/07\/20945756-scaled.jpg","width":2560,"height":2560,"caption":"Software development team abstract concept vector illustration. Remote teamwork, digital team on demand, professional, certified software developer, hire outsource company abstract metaphor."},{"@type":"BreadcrumbList","@id":"https:\/\/atrevete.academy\/blog\/smarketing-que-es-y-como-interactua-en-una-empresa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/atrevete.academy\/blog\/"},{"@type":"ListItem","position":2,"name":"Smarketing: \u00bfQu\u00e9 es y c\u00f3mo interact\u00faa en una empresa?"}]},{"@type":"WebSite","@id":"https:\/\/atrevete.academy\/blog\/#website","url":"https:\/\/atrevete.academy\/blog\/","name":"BLOG |","description":"Atr\u00e9vete Academia de Marketing Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/atrevete.academy\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530","name":"Atrevete Academia de Marketing Digital","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g","caption":"Atrevete Academia de Marketing Digital"},"description":"Atr\u00e9vete Academia de Marketing Digital busca ser tu aliado a la hora de aprender y aplicar las nuevas t\u00e9cnicas del Marketing Digital que te permitir\u00e1n entender a tus clientes y as\u00ed realizar estrategias efectivas que te ayudar\u00e1n a potenciar tus habilidades y las de tu empresa.","sameAs":["https:\/\/www.facebook.com\/atrevete.academy\/","https:\/\/www.instagram.com\/atrevete_academy\/"],"url":"https:\/\/atrevete.academy\/blog\/author\/atrevete-academia-de-marketing-digital\/"}]}},"_links":{"self":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts\/3403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/comments?post=3403"}],"version-history":[{"count":4,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts\/3403\/revisions"}],"predecessor-version":[{"id":3555,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts\/3403\/revisions\/3555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/media\/3465"}],"wp:attachment":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/media?parent=3403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/categories?post=3403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/tags?post=3403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}