{"id":3410,"date":"2021-07-24T19:29:07","date_gmt":"2021-07-25T00:29:07","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=3410"},"modified":"2022-03-21T16:24:22","modified_gmt":"2022-03-21T21:24:22","slug":"que-es-un-topic-cluster-y-como-afectara-al-seo","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/que-es-un-topic-cluster-y-como-afectara-al-seo\/","title":{"rendered":"\u00bfQu\u00e9 es un Topic Cluster y c\u00f3mo afectar\u00e1 al SEO?"},"content":{"rendered":"<p style=\"text-align: justify;\">Para hacer marketing digital hay que adaptarse a los cambios que van surgiendo. Aparecen nuevas tecnolog\u00edas y configuraciones que van transformando el di\u00e1logo entre marca y p\u00fablico. Hoy en d\u00eda se denomina un topic cluster a esa estrategia que busca apuntar a un nicho espec\u00edfico para poder encontrar mayor enfoque.<\/p>\n<p class=\"ql-align-justify\" style=\"text-align: justify;\">Si no conoces el termino todav\u00eda, entonces dej\u00e1nos explicarte c\u00f3mo es que importa esta estrategia y por qu\u00e9 es tan relevante para el SEO.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3f145583e48\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3f145583e48\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/que-es-un-topic-cluster-y-como-afectara-al-seo\/#%C2%BFQue_son_los_Topic_Clusters\" title=\"\u00bfQu\u00e9 son los Topic Clusters?\">\u00bfQu\u00e9 son los Topic Clusters?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/que-es-un-topic-cluster-y-como-afectara-al-seo\/#%C2%BFPor_que_los_Topic_Clusters_importaran_en_el_SEO\" title=\"\u00bfPor qu\u00e9 los Topic Clusters importar\u00e1n en el SEO?\">\u00bfPor qu\u00e9 los Topic Clusters importar\u00e1n en el SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/que-es-un-topic-cluster-y-como-afectara-al-seo\/#%C2%BFComo_funcionan_los_Topic_Clusters\" title=\"\u00bfC\u00f3mo funcionan los Topic Clusters?\">\u00bfC\u00f3mo funcionan los Topic Clusters?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"ql-align-justify\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_son_los_Topic_Clusters\"><\/span>\u00bfQu\u00e9 son los Topic Clusters?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Los Topic Clusters hacen referencia a una forma de organizar el contenido a partir de los cambios que se realizan en las b\u00fasquedas online y c\u00f3mo reaccionan los buscadores ante esas dudas.<\/p>\n<p style=\"text-align: justify;\">La traducci\u00f3n de los t\u00e9rminos se refieren a \u00abtopic\u00bb por tema y \u00abcluster\u00bb por grupo.<\/p>\n<p style=\"text-align: justify;\">As\u00ed,\u00a0<strong>los Topic Clusters son grupos de contenido que se organizan en grupos alrededor de un tema principal de forma interconectada.<\/strong><\/p>\n<p class=\"ql-align-justify\" style=\"text-align: justify;\">Antes de entender mejor c\u00f3mo funciona esta estructura, es fundamental entender de d\u00f3nde surgi\u00f3 la proposici\u00f3n de los Topic Clusters como estructura importante en estrategias de <a href=\"https:\/\/atrevete.academy\/blog\/posicionamiento-seo-principales-factores-para-tu-empresa-para-el-2021\/\">SEO<\/a> y c\u00f3mo estas observaciones pueden ser v\u00e1lidas para conseguir mejores posiciones en los buscadores.<\/p>\n<h2 class=\"ql-align-justify\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_los_Topic_Clusters_importaran_en_el_SEO\"><\/span>\u00bfPor qu\u00e9 los Topic Clusters importar\u00e1n en el SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">La din\u00e1mica en que las personas buscan contenido est\u00e1 variando constantemente.<\/p>\n<p class=\"ql-align-justify\" style=\"text-align: justify;\">La forma en que las personas buscan informaci\u00f3n est\u00e1 cambiando. Antes se exig\u00eda que las b\u00fasquedas fueran mucho m\u00e1s espec\u00edficas y hab\u00eda muchas variaciones entre resultados por unas cuantas palabras.<\/p>\n<p class=\"ql-align-justify\" style=\"text-align: justify;\">Hoy, sin embargo, los cambios en los buscadores \u2014e incluso la forma en que nos relacionamos con la Internet\u2014 hace que los resultados de la b\u00fasqueda sean m\u00e1s orientados por\u00a0la intenci\u00f3n de b\u00fasqueda del usuario.<\/p>\n<p class=\"ql-align-justify\" style=\"text-align: justify;\">No sin raz\u00f3n Google viene invirtiendo cada vez m\u00e1s en las\u00a0b\u00fasquedas por voz, que se hacen de forma m\u00e1s conversacional, y esa es una de las mayores tendencias de SEO para los pr\u00f3ximos a\u00f1os.<\/p>\n<p class=\"ql-align-justify\" style=\"text-align: justify;\">Es claro que, en ese escenario, se hace necesario entender y responder la intenci\u00f3n de b\u00fasqueda del usuario para\u00a0conseguir buenas posiciones en la SERP.<\/p>\n<p class=\"ql-align-justify\" style=\"text-align: justify;\">\u00bfY esto como se relaciona con los Topic Clusters? Lo que ocurre es que\u00a0<strong>ya no se centra en la palabra clave.<\/strong>\u00a0Aunque sean elementos esenciales para el buen desarrollo de los\u00a0contenidos\u00a0y para el posicionamiento, no conseguir\u00e1s buenas posiciones si haces un contenido pensando s\u00f3lo en ellas.<\/p>\n<p class=\"ql-align-justify\" style=\"text-align: justify;\">Por eso es necesario ofrecer un contexto, y esa es la propuesta de los Topic Clusters.<\/p>\n<p style=\"text-align: justify;\">Por medio de la contextualizaci\u00f3n principalmente de temas relacionados y un enlace interno consistente, la idea es mostrar al buscador que tienes el mejor contenido posible para ofrecer al usuario de forma integral.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2281 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2022\/03\/Banner-Chatbot-nuevo.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/a><\/p>\n<h2 class=\"ql-align-justify\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_funcionan_los_Topic_Clusters\"><\/span>\u00bfC\u00f3mo funcionan los Topic Clusters?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ql-align-justify\" style=\"text-align: justify;\">Los Topic Clusters son una estructura organizada, por lo que deben ser hechos de forma planificada, de forma que sea posible entender lo que se est\u00e1 haciendo, tener una visi\u00f3n general de la estrategia y, por supuesto, medir los resultados.<\/p>\n<p class=\"ql-align-justify\" style=\"text-align: justify;\">De forma simplificada, un Topic Cluster tiene tres elementos principales:<\/p>\n<ul style=\"text-align: justify;\">\n<li class=\"ql-align-justify\"><strong>Post Pilar:<\/strong> funciona como estructura fundamental de sustentaci\u00f3n para que este grupo funcione.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li class=\"ql-align-justify\"><strong>Clusters:<\/strong> es el grupo de contenidos que trabajar\u00e1n en conjunto para transformar tu pilar en una p\u00e1gina relevante para el buscador<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li class=\"ql-align-justify\"><strong>Enlaces internos:<\/strong> Son los enlaces entre tus p\u00e1ginas que se referencien entre s\u00ed.<\/li>\n<\/ul>\n<figure class=\"wp-block-image\" style=\"text-align: justify;\"><img decoding=\"async\" class=\"error\" src=\"https:\/\/lh4.googleusercontent.com\/0F1WhP7RhcRRD2NzyBm-XAcAT21jKPPGE9-xE7TY6eVx4QpqxHeoXn-LniMuELX7vq8zknj_ow0JNQTHzzOrlv4Ene5UynHjQVBjBRCL-Z3Nx2QlFmYDa7aDLn8fKJ_5TusPk7eN\" alt=\"\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/0F1WhP7RhcRRD2NzyBm-XAcAT21jKPPGE9-xE7TY6eVx4QpqxHeoXn-LniMuELX7vq8zknj_ow0JNQTHzzOrlv4Ene5UynHjQVBjBRCL-Z3Nx2QlFmYDa7aDLn8fKJ_5TusPk7eN\" data-ll-status=\"error\" \/><\/figure>\n<p class=\"ql-align-justify\" style=\"text-align: justify;\">Esta web de contenido organizada mostrar\u00e1 al buscador la relevancia de tus p\u00e1ginas, optimizando tus resultados en los buscadores y teniendo un papel importante en tu estrategia de SEO.<\/p>\n<p class=\"ql-align-justify\"><a href=\"https:\/\/atrevete.academy\/cursos-online-de-marketing-digital\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3213 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-1024x127.png\" alt=\"\" width=\"696\" height=\"86\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-1536x191.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-2048x254.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-1068x133.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-2-1920x238.png 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para hacer marketing digital hay que adaptarse a los cambios que van surgiendo. Aparecen nuevas tecnolog\u00edas y configuraciones que van transformando el di\u00e1logo entre marca y p\u00fablico. Hoy en d\u00eda se denomina un topic cluster a esa estrategia que busca apuntar a un nicho espec\u00edfico para poder encontrar mayor enfoque. Si no conoces el termino [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":{"0":"post-3410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es un Topic Cluster y c\u00f3mo afectar\u00e1 al SEO?<\/title>\n<meta name=\"description\" content=\"Conoce por qu\u00e9 un topic cluster se considera m\u00e1s importante para las b\u00fasquedas por SEO y c\u00f3mo afectar\u00e1n en el futuro para la b\u00fasqueda online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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