{"id":569,"date":"2019-07-22T11:38:56","date_gmt":"2019-07-22T16:38:56","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=569"},"modified":"2020-09-25T12:17:46","modified_gmt":"2020-09-25T17:17:46","slug":"caso-de-exito-platanitos-facebook-ads-para-potenciar-las-ventas","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/caso-de-exito-platanitos-facebook-ads-para-potenciar-las-ventas\/","title":{"rendered":"Caso Platanitos: Facebook Ads para potenciar las ventas"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00bfC\u00f3mo una estrategia de Facebook Ads puede contribuir al incremento de ventas de tu empresa?<\/p>\n<p style=\"text-align: justify;\">En este art\u00edculo te contamos del caso de \u00e9xito de Platanitos.<\/p>\n<p style=\"text-align: justify;\">Platanitos es una marca de zapater\u00eda que est\u00e1 presente en nuestro pa\u00eds desde 1991.<\/p>\n<p style=\"text-align: justify;\">Ofrece todo tipo de zapatos y zapatillas para un gran rango de edades.<\/p>\n<p style=\"text-align: justify;\">Tambi\u00e9n cuentan con una plataforma de ventas en l\u00ednea en la que se puede encontrar una gran variedad de marcas reconocidas.<\/p>\n<p style=\"text-align: justify;\">Platanitos tiene 70 tiendas por todo el territorio peruano y su plan para finales del 2020 es llegar a las 100 tiendas en todo el Per\u00fa.<\/p>\n<p style=\"text-align: justify;\">Hoy en d\u00eda, Platanitos se encuentra posicionado\u00a0 como uno de los l\u00edderes dentro de este rubro, ya que ofrece las \u00faltimas tendencias de temporada, grandes descuentos y promociones muy atractivas para el p\u00fablico.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-facebook-ads-para-emprendedores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2283 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>El objetivo<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Verdana, Geneva, sans-serif; font-size: 15px; color: #222222;\">Platanitos buscaba aumentar las ventas de su calzado para todas las edades.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>La estrategia<\/strong><\/p>\n<p style=\"text-align: justify;\">Mediante sus campa\u00f1as de Facebook Ads, buscaron dar a conocer la variedad de productos que ten\u00edan disponibles.<\/p>\n<p style=\"text-align: justify;\">Para esto, se dirigieron a una amplia audiencia que incluy\u00f3 hombres y mujeres entre 20 y 50 a\u00f1os dentro del Per\u00fa.<\/p>\n<p class=\"_4971\" style=\"text-align: justify;\">La estrategia usada para mostrar sus productos, incluy\u00f3 anuncios din\u00e1micos con im\u00e1genes que mostraban el anuncio a personas que hab\u00edan mostrado inter\u00e9s previo en el producto, es decir aplicando Retargeting gracias al p\u00edxel de Facebook.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-572\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/07\/Screenshot_1.png\" alt=\"\" width=\"313\" height=\"663\" \/><\/p>\n<p style=\"text-align: justify;\">Por otro lado, los anuncios creativos se mostraron tanto en Facebook, Instagram, Messenger y Audience Network, haciendo uso de las ubicaciones autom\u00e1ticas. Esto impulso el volumen de ventas manteniendo un presupuesto destinado a las campa\u00f1as.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>El resultado<\/strong><\/p>\n<p style=\"text-align: justify;\">Gracias a la estrategia aplicada, Platanitos obtuvo un aumento significativo en sus ventas: se logr\u00f3 10 veces m\u00e1s gracias a la campa\u00f1a de anuncios y un Retorno de Inversi\u00f3n (ROI) 14 veces mayor.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Verdana, Geneva, sans-serif; font-size: 15px; color: #222222;\">Estos resultados fueron medidos mediante Facebook Split Testing.<\/span><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-671\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1.png\" alt=\"\" width=\"1920\" height=\"238\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1.png 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-1068x132.png 1068w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo una estrategia de Facebook Ads puede contribuir al incremento de ventas de tu empresa? En este art\u00edculo te contamos del caso de \u00e9xito de Platanitos. Platanitos es una marca de zapater\u00eda que est\u00e1 presente en nuestro pa\u00eds desde 1991. Ofrece todo tipo de zapatos y zapatillas para un gran rango de edades. Tambi\u00e9n cuentan [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,20,21],"tags":[],"class_list":{"0":"post-569","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-extras","8":"category-redes-sociales","9":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caso Platanitos: Facebook Ads para potenciar las ventas - BLOG |<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo te contamos c\u00f3mo una estretegia de\u00a0Facebook Ads contribuy\u00f3 al \u00e9xito de ventas que obtuvo la empresa peruana Platanitos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/caso-de-exito-platanitos-facebook-ads-para-potenciar-las-ventas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso Platanitos: Facebook Ads para potenciar las ventas - 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