{"id":587,"date":"2019-07-30T11:59:49","date_gmt":"2019-07-30T16:59:49","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=587"},"modified":"2020-09-20T17:44:21","modified_gmt":"2020-09-20T22:44:21","slug":"sky-anuncios-de-video-para-aumentar-el-reconocimiento-de-marca","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/sky-anuncios-de-video-para-aumentar-el-reconocimiento-de-marca\/","title":{"rendered":"SKY: anuncios de video para aumentar el reconocimiento de marca"},"content":{"rendered":"<p style=\"text-align: justify;\">Los <strong>anuncios de video<\/strong>\u00a0son una tendencia bastante efectiva entre los anuncios de Facebook y la aerol\u00ednea SKY los utiliz\u00f3 como parte de su estrategia publicitaria cuando lleg\u00f3 al mercado peruano.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e06b1b15158\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e06b1b15158\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/sky-anuncios-de-video-para-aumentar-el-reconocimiento-de-marca\/#SKY_es_la_nueva_aerolinea_low_cost_en_Peru_Se_trata_de_una_empresa_chilena_fundada_en_el_2002_como_una_alternativa_mas_economica_para_vuelos_nacionales_y_regionales\" title=\"SKY, es la nueva aerol\u00ednea low cost en Per\u00fa. Se trata de una empresa chilena fundada en el 2002 como una alternativa m\u00e1s econ\u00f3mica para vuelos nacionales y regionales.\">SKY, es la nueva aerol\u00ednea low cost en Per\u00fa. Se trata de una empresa chilena fundada en el 2002 como una alternativa m\u00e1s econ\u00f3mica para vuelos nacionales y regionales.<\/a><\/li><\/ul><\/nav><\/div>\n<h5 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"SKY_es_la_nueva_aerolinea_low_cost_en_Peru_Se_trata_de_una_empresa_chilena_fundada_en_el_2002_como_una_alternativa_mas_economica_para_vuelos_nacionales_y_regionales\"><\/span>SKY, es la nueva aerol\u00ednea low cost en Per\u00fa. Se trata de una empresa chilena fundada en el 2002 como una alternativa m\u00e1s econ\u00f3mica para vuelos nacionales y regionales.<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p style=\"text-align: justify;\">Cuenta con m\u00e1s de 20 destinos entre Chile, Per\u00fa, Argentina y Brasil. M\u00e1s de 3 millones de personas prefieren esta compa\u00f1\u00eda para sus viajes tur\u00edsticos o de negocios.<\/p>\n<p><strong>\u00bfQu\u00e9 objetivo?<\/strong><\/p>\n<p style=\"text-align: justify;\">Esta compa\u00f1\u00eda buscaba penetrar en nuestro mercado y para ello se propuso impactar a la audiencia y as\u00ed generar reconocimiento de su marca dando a conocer una nueva forma de viajar con\u00a0 esta aerol\u00ednea low cost.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-facebook-ads-para-emprendedores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2283 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>La estrategia<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-590\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/07\/utilizados.png\" alt=\"\" width=\"1136\" height=\"301\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/07\/utilizados.png 1136w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/07\/utilizados-300x79.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/07\/utilizados-768x203.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/07\/utilizados-1024x271.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/07\/utilizados-696x184.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/07\/utilizados-1068x283.png 1068w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\" \/><\/p>\n<p style=\"text-align: justify;\">De la mano de la consultora Attach, desarrollaron, una campa\u00f1a tanto en el feed de Facebook e Instagram como en sus Stories que fue dirigida a una audiencia de hombres y mujeres de 25 a 50 a\u00f1os en Per\u00fa.<\/p>\n<p style=\"text-align: justify;\">Para lograr un mayor impacto, se crearon anuncios con video vertical sin sonido y\u00a0 que durante 12 segundos, presentaban a la nueva aerol\u00ednea que ven\u00eda a revolucionar la forma de viajar.<\/p>\n<p style=\"text-align: justify;\">A su vez, las creatividades mostraban los precios de los vuelos promocionados al interior de Per\u00fa y, para destacar su precio econ\u00f3mico, se los comparaba con ir al supermercado o comprar ropa nueva.<\/p>\n<p style=\"text-align: justify;\">En todo anuncio siempre estuvo presente el logo de la marca y se llevaba adelante la frase <i>Vuela en la flota de aviones m\u00e1s moderna de Per\u00fa.<\/i><\/p>\n<p style=\"text-align: justify;\">Estos anuncios los redirig\u00eda al sitio web de SKY para continuar all\u00ed la compra de sus pasajes.<\/p>\n<div class=\"_38io _5j3- _7oxw _30jd _7oyd\"><strong>El resultado<\/strong><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\">Mediante un Brand Lift de Facebook, se midieron los resultados, obteniendo:<\/div>\n<div>\n<div class=\"_38io _5j3- _7oxw _30jd _7oyd\">\n<ul class=\"_32h2\">\n<li style=\"text-align: justify;\">11 puntos de aumento en recuerdo del anuncio<\/li>\n<li style=\"text-align: justify;\">10 puntos de aumento en la consideraci\u00f3n de SKY como la aerol\u00ednea m\u00e1s econ\u00f3mica<\/li>\n<li style=\"text-align: justify;\">6 puntos de aumento en intenci\u00f3n de compra de pasaje<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-398\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/PUBLICIDAD-FB-EMPRENDEDORES.png\" alt=\"\" width=\"598\" height=\"54\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los anuncios de video\u00a0son una tendencia bastante efectiva entre los anuncios de Facebook y la aerol\u00ednea SKY los utiliz\u00f3 como parte de su estrategia publicitaria cuando lleg\u00f3 al mercado peruano. SKY, es la nueva aerol\u00ednea low cost en Per\u00fa. Se trata de una empresa chilena fundada en el 2002 como una alternativa m\u00e1s econ\u00f3mica para [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-587","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SKY: anuncios de video para aumentar el reconocimiento de marca - BLOG |<\/title>\n<meta name=\"description\" content=\"Los anuncios de video son una tendencia bastante efectiva entre los anuncios de Facebook y la aerol\u00ednea SKY supo c\u00f3mo utililzarlos. 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