{"id":748,"date":"2019-09-16T11:58:57","date_gmt":"2019-09-16T16:58:57","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=748"},"modified":"2022-04-17T21:55:54","modified_gmt":"2022-04-18T02:55:54","slug":"auditoria-de-un-fanpage-por-que-hacerla","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/auditoria-de-un-fanpage-por-que-hacerla\/","title":{"rendered":"Auditor\u00eda de un fanpage: \u00bfC\u00f3mo llevar a cabo una?"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Auditor\u00eda<\/strong> es el proceso que se realiza dentro de una empresa cuando se quiere hacer una revisi\u00f3n y evaluaci\u00f3n profunda de la gesti\u00f3n efectuada en ella.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1486 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/lupa-mano-negocios-hoja-documentos_33216-143.jpg\" alt=\"\" width=\"626\" height=\"459\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/lupa-mano-negocios-hoja-documentos_33216-143.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/lupa-mano-negocios-hoja-documentos_33216-143-300x220.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/lupa-mano-negocios-hoja-documentos_33216-143-80x60.jpg 80w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/lupa-mano-negocios-hoja-documentos_33216-143-573x420.jpg 573w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69a51bdeed250\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69a51bdeed250\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/auditoria-de-un-fanpage-por-que-hacerla\/#%C2%BFQue_significa_hacer_una_auditoria_a_una_fanpage\" title=\"\u00bfQu\u00e9 significa hacer una auditor\u00eda a una fanpage?\">\u00bfQu\u00e9 significa hacer una auditor\u00eda a una fanpage?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/auditoria-de-un-fanpage-por-que-hacerla\/#%C2%BFComo_se_lleva_a_cabo_una_auditoria_de_una_fanpage\" title=\"\u00bfC\u00f3mo se lleva a cabo una auditor\u00eda de una fanpage?\">\u00bfC\u00f3mo se lleva a cabo una auditor\u00eda de una fanpage?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_significa_hacer_una_auditoria_a_una_fanpage\"><\/span>\u00bfQu\u00e9 significa hacer una auditor\u00eda a una fanpage?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Implica que lo que se est\u00e1 buscando <strong>es\u00a0evaluar todos los aspectos de su funcionamiento<\/strong> para identificar qu\u00e9 se hace bien, qu\u00e9 se hace mal y c\u00f3mo se podr\u00eda mejorar.<\/p>\n<p style=\"text-align: justify;\">Es totalmente comprensible que a toda empresa que utilice un fanpage como parte de su estrategia de marketing online, considere muy importante tener todos los aspectos de tu p\u00e1gina de manera \u00f3ptima. \u00bfNo crees?<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1487 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/magnifying-glass-with-file-searching_52683-22967.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/magnifying-glass-with-file-searching_52683-22967.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/magnifying-glass-with-file-searching_52683-22967-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/magnifying-glass-with-file-searching_52683-22967-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/magnifying-glass-with-file-searching_52683-22967-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_se_lleva_a_cabo_una_auditoria_de_una_fanpage\"><\/span>\u00bfC\u00f3mo se lleva a cabo una auditor\u00eda de una fanpage?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote>\n<h5><\/h5>\n<p><em>Hacer una auditor\u00eda de social media implica, principalmente, saber qu\u00e9 resultados est\u00e1s consiguiendo. Por eso, el an\u00e1lisis de redes sociales que realices no debe ser exclusivamente de ellas, sino que debe ampliarse a todas las \u00e1reas relacionadas con el social media.<\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Esto significa que no solo bastar\u00e1 con que audites tus p\u00e1ginas en redes sociales, sino m\u00e1s bien, que realices <strong>un an\u00e1lisis completo<\/strong> de aspectos como tus p\u00e1ginas web, el posicionamiento SEO que est\u00e1s utilizando, etc.<\/p>\n<p style=\"text-align: justify;\">En este art\u00edculo nos centraremos en c\u00f3mo llevar a cabo una auditor\u00eda de un fanpage de Facebook.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1492 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/people-mobile-application-social-media-audit_81522-5253.jpg\" alt=\"\" width=\"626\" height=\"375\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/people-mobile-application-social-media-audit_81522-5253.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/people-mobile-application-social-media-audit_81522-5253-300x180.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Realiza un an\u00e1lisis interno de la presencia de tu marca en l\u00ednea<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\">Eval\u00faa aspectos como:<\/p>\n<p style=\"text-align: justify; padding-left: 40px;\">\u00bfEn qu\u00e9 redes sociales tienes presencia activa?, \u00bfQu\u00e9 perfil de p\u00fablico objetivo existe en cada una?, \u00bfLas acciones que se llevan a cabo en cada una son correctas?, \u00bfQu\u00e9 herramientas utilizas?, \u00bfQu\u00e9 publicaciones generan una mayor interacci\u00f3n y cu\u00e1les se comparten m\u00e1s?, \u00bfTu perfil en redes sociales est\u00e1 optimizado?, \u00bfCu\u00e1ntos seguidores tienes en cada red social?, \u00bfCon qu\u00e9 frecuencia publicas contenido?, \u00bfQu\u00e9 nivel de engagement y fidelizaci\u00f3n generan tus redes sociales?, \u00bfCu\u00e1l es la rentabilidad de tus campa\u00f1as de publicidad en redes sociales?, \u00bfD\u00f3nde y cu\u00e1nto inviertes en publicidad?, \u00bfC\u00f3mo funciona tu estrategia de redes sociales y la de tu competencia?<\/p>\n<p style=\"text-align: justify; padding-left: 40px;\">*Este es un primer paso general para la presencia que tu marca tenga en cualquier red social.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1488\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/people-with-digital-content-creation-concept_53876-43057.jpg\" alt=\"\" width=\"626\" height=\"455\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/people-with-digital-content-creation-concept_53876-43057.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/people-with-digital-content-creation-concept_53876-43057-300x218.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/people-with-digital-content-creation-concept_53876-43057-324x235.jpg 324w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/people-with-digital-content-creation-concept_53876-43057-578x420.jpg 578w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Analiza a tu p\u00fablico objetivo<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\">Este es uno de los primeros pasos que debes efectuar cuando decides crear un fanpage para una determinada empresa.<\/p>\n<p style=\"text-align: justify; padding-left: 40px;\">Es fundamental que tengas identificadas tus buyer personas, y tu p\u00fablico objetivo para que tengas claro a qui\u00e9nes te dirigir\u00e1s cuando empieces a crear contenido.<\/p>\n<p style=\"text-align: justify; padding-left: 40px;\">Esta es una buena oportunidad para evaluar si es que llevaste a cabo este paso de manera correcta la primera vez, y si no fue as\u00ed puedas hacer los ajustes necesarios en las caracter\u00edsticas que identifican a tu p\u00fablico objetivo.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1490 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/marketing-magnet-engaging-followers-social-media-likes-follows-magnetism-influencer-advertise-strategy-vector-illustration_102902-566.jpg\" alt=\"\" width=\"626\" height=\"469\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/marketing-magnet-engaging-followers-social-media-likes-follows-magnetism-influencer-advertise-strategy-vector-illustration_102902-566.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/marketing-magnet-engaging-followers-social-media-likes-follows-magnetism-influencer-advertise-strategy-vector-illustration_102902-566-300x225.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/marketing-magnet-engaging-followers-social-media-likes-follows-magnetism-influencer-advertise-strategy-vector-illustration_102902-566-80x60.jpg 80w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/marketing-magnet-engaging-followers-social-media-likes-follows-magnetism-influencer-advertise-strategy-vector-illustration_102902-566-265x198.jpg 265w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/marketing-magnet-engaging-followers-social-media-likes-follows-magnetism-influencer-advertise-strategy-vector-illustration_102902-566-561x420.jpg 561w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Revisa tus objetivos<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\">Eval\u00faa si es que los objetivos planteados inicialmente han sido alcanzados o est\u00e1s en camino a hacerlo.<\/p>\n<p style=\"text-align: justify; padding-left: 40px;\">Puedes a\u00f1adir nuevos o modificar los que ya has definido de acuerdo a c\u00f3mo se haya ido desarrollado tu fanpage en esta primera etapa.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1489 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/brainstorming-concept-landing-page_52683-28271.jpg\" alt=\"\" width=\"626\" height=\"417\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/brainstorming-concept-landing-page_52683-28271.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/brainstorming-concept-landing-page_52683-28271-300x200.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Analiza tus estad\u00edsticas<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\">Llevar a cabo un an\u00e1lisis de tus estad\u00edsticas te ayudar\u00e1 a identificar problemas que a simple vista podr\u00edas pasar por alto.<\/p>\n<p style=\"text-align: justify; padding-left: 40px;\">Procura revisar puntos como:<\/p>\n<p style=\"text-align: justify; padding-left: 40px;\">Haz un an\u00e1lisis de las publicaciones realizadas en Facebook y el resultado que han tenido. Esto te mostrar\u00e1 si est\u00e1s acertando en los contenidos adecuados.<\/p>\n<p style=\"text-align: justify; padding-left: 40px;\">Haz un informe de Facebook Ads, esto te ayudar\u00e1 a ver c\u00f3mo est\u00e1s consiguiendo tr\u00e1fico de pago a tus anuncios y campa\u00f1as.<\/p>\n<p style=\"text-align: justify; padding-left: 40px;\">Un an\u00e1lisis de competencia en redes sociales para saber c\u00f3mo es tu presencia y tu actividad frente a la suya.<\/p>\n<p style=\"text-align: justify; padding-left: 40px;\">Analiza las visitas que tienes a tu Fanpage y tu p\u00e1gina web.<\/p>\n<p style=\"text-align: justify; padding-left: 40px;\">M\u00e9tricas concretas como la cantidad de me gusta, me gusta al d\u00eda, impresiones, vistas de p\u00e1ginas, publicaciones, publicaciones al d\u00eda, clics en la p\u00e1gina.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1491 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/business-woman-business-man-with-diagram-statistics-bar-documents_24640-45231.jpg\" alt=\"\" width=\"626\" height=\"449\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/business-woman-business-man-with-diagram-statistics-bar-documents_24640-45231.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/business-woman-business-man-with-diagram-statistics-bar-documents_24640-45231-300x215.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/09\/business-woman-business-man-with-diagram-statistics-bar-documents_24640-45231-586x420.jpg 586w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u00a1se recomienda siempre Realizar una auditoria cada 12 o 14 meses!<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-671 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1.png\" alt=\"\" width=\"1920\" height=\"238\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1.png 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-1068x132.png 1068w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auditor\u00eda es el proceso que se realiza dentro de una empresa cuando se quiere hacer una revisi\u00f3n y evaluaci\u00f3n profunda de la gesti\u00f3n efectuada en ella. &nbsp; &nbsp; \u00bfQu\u00e9 significa hacer una auditor\u00eda a una fanpage? Implica que lo que se est\u00e1 buscando es\u00a0evaluar todos los aspectos de su funcionamiento para identificar qu\u00e9 se hace [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-748","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Auditor\u00eda de un fanpage: \u00bfC\u00f3mo llevar a cabo una? - BLOG |<\/title>\n<meta name=\"description\" content=\"Auditor\u00eda es el proceso realizado en una empresa para evaluar profunda de la gesti\u00f3n efectuada en ella. \u00a1Aprende a hacer una para tu fanpage aqu\u00ed!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/auditoria-de-un-fanpage-por-que-hacerla\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auditor\u00eda de un fanpage: \u00bfC\u00f3mo llevar a cabo una? 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