{"id":751,"date":"2019-09-18T15:06:07","date_gmt":"2019-09-18T20:06:07","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=751"},"modified":"2022-04-17T21:55:50","modified_gmt":"2022-04-18T02:55:50","slug":"como-analizar-a-tu-competencia-en-facebook","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/como-analizar-a-tu-competencia-en-facebook\/","title":{"rendered":"\u00bfC\u00f3mo analizar a tu competencia en Facebook?"},"content":{"rendered":"<p style=\"text-align: justify;\">Analizar a tu competencia en Facebook es un paso muy importante.<\/p>\n<p style=\"text-align: justify;\">Sobre todo si t\u00fa eres un emprendedor y est\u00e1s buscando que tu negocio tenga \u00e9xito con una fuerte presencia en esta red social.<\/p>\n<p style=\"text-align: justify;\">En este post te traemos el top de las tres herramientas que te servir\u00e1n para monitorear la actividad de tu competencia en l\u00ednea.<\/p>\n<p style=\"text-align: justify;\">De este modo, podr\u00e1s aplicarlas estrategias m\u00e1s adecuadas para destacarte de ellos y sobresalir en tu categor\u00eda.<\/p>\n<p style=\"text-align: justify;\">*Como sabemos que por lo general los emprendedores empiezan su camino sin mucho presupuesto para invertir en programas caros de monitoreo de competencia, intentaremos recopilar las opciones m\u00e1s accesibles que puedas utilizar.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a50a532f2918\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a50a532f2918\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/como-analizar-a-tu-competencia-en-facebook\/#Analizar_tu_competencia_3_Herramientas_para_monitorearla_en_Facebook\" title=\"Analizar tu competencia: 3 Herramientas para monitorearla en Facebook\">Analizar tu competencia: 3 Herramientas para monitorearla en Facebook<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/como-analizar-a-tu-competencia-en-facebook\/#Facebook_Ads_Library\" title=\"Facebook Ads Library\">Facebook Ads Library<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/como-analizar-a-tu-competencia-en-facebook\/#Metricool\" title=\"Metricool\">Metricool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/como-analizar-a-tu-competencia-en-facebook\/#SimilarWeb\" title=\"SimilarWeb\">SimilarWeb<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Analizar_tu_competencia_3_Herramientas_para_monitorearla_en_Facebook\"><\/span>Analizar tu competencia: 3 Herramientas para monitorearla en Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Ads_Library\"><\/span>Facebook Ads Library<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Este es un aplicativo que Facebook pone a disposici\u00f3n de sus usuarios, esto significa que es gratuito.<\/p>\n<p style=\"text-align: justify;\">En primer lugar debes haber ingresado desde tu cuenta -o la cuenta de empresa que manejes- a Facebook.<\/p>\n<p style=\"text-align: justify;\">Luego, vas al portal de <a href=\"https:\/\/www.facebook.com\/ads\/library\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ads Library<\/a>, este funciona como un buscador que te permite ingresar el nombre de la p\u00e1gina de tu competencia que deseas monitoreas.<\/p>\n<p style=\"text-align: justify;\">Cabe resaltar que Ads Library es b\u00e1sicamente una biblioteca de anuncios, por lo que su funci\u00f3n principal es mostrarte todos los anuncios que tenga activos la p\u00e1gina que has elegido buscar.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-facebook-ads-para-emprendedores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2283 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Metricool\"><\/span>Metricool<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Esta es una p\u00e1gina bastante \u00fatil en lo que respecta a proporcionarte m\u00e9tricas y estad\u00edsticas sobre tu p\u00e1gina de Facebook.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/app.metricool.com\" target=\"_blank\" rel=\"noopener noreferrer\">Metricool<\/a> te permite identificar qu\u00e9 cosas est\u00e1s haciendo bien y en cu\u00e1les podr\u00edas mejorar.<\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s, la versi\u00f3n gratuita te permite seleccionar hasta 5 p\u00e1ginas que sean tu competencia para monitorearlas.<\/p>\n<p style=\"text-align: justify;\">Metricool te brinda datos como, interacci\u00f3n, n\u00famero de likes, enganche, las veces que el contenido se ha compartido, etc<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"SimilarWeb\"><\/span>SimilarWeb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">No es una p\u00e1gina que te permita monitorear fanpages directamente pero s\u00ed ofrece informaci\u00f3n muy \u00fatil sobre los sitios web de tu competencia.<\/p>\n<p style=\"text-align: justify;\">Es un aplicativo gratuito en el que una vez dentro de su plataforma puedes buscar el sitio web de la p\u00e1gina que est\u00e9s pensado analizar.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.similarweb.com\" target=\"_blank\" rel=\"noopener noreferrer\">Similar Web<\/a> te brinda datos sobe el tr\u00e1fico que tiene la p\u00e1gina, de d\u00f3nde es que proviene, cu\u00e1l es su alcance global y por pa\u00edses, el total de sus visitas, si es que la p\u00e1gina est\u00e1 pagando por tener un mayor n\u00famero de visitar o si es que estas son org\u00e1nicas, etc.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-671 size-large\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-1024x127.png\" alt=\"\" width=\"696\" height=\"86\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1.png 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Te recomendamos que no s\u00f3lo est\u00e9s pendiente de las p\u00e1ginas de Facebook de tu competencia, ya que por lo general est\u00e1s s\u00f3lo son parte de una estrategia m\u00e1s grande de marketing.<\/p>\n<p style=\"text-align: justify;\">Otro punto a resaltar es que procures utilizar estas aplicaciones como complementos, es decir no s\u00f3lo utilices una de ellas, sino que procura utilizarlas todas.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analizar a tu competencia en Facebook es un paso muy importante. Sobre todo si t\u00fa eres un emprendedor y est\u00e1s buscando que tu negocio tenga \u00e9xito con una fuerte presencia en esta red social. En este post te traemos el top de las tres herramientas que te servir\u00e1n para monitorear la actividad de tu competencia [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo analizar a tu competencia en Facebook? - BLOG |<\/title>\n<meta name=\"description\" content=\"Analizar a tu competencia es muy importante. 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