{"id":776,"date":"2019-11-15T18:41:14","date_gmt":"2019-11-15T23:41:14","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=776"},"modified":"2020-09-22T01:14:23","modified_gmt":"2020-09-22T06:14:23","slug":"inboundizacion-inbound-marketing-con-efecto-inmediato","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/inboundizacion-inbound-marketing-con-efecto-inmediato\/","title":{"rendered":"INBOUNDIZACI\u00d3N: Inbound Marketing con efecto inmediato"},"content":{"rendered":"

La Inboundizaci\u00f3n<\/strong> es el conjunto de t\u00e9cnicas del Inbound Marketing<\/strong> que tienen como objetivo utilizar los activos de una empresa para lograr resultados a corto plazo o inmediatos.<\/p>\n

Este es un canal diferente a otros y puede contribuir a generar de forma \u00e1gil un mayor tr\u00e1fico, lo cual significa m\u00e1s prospectos y repercute directamente en un aumento de las ventas. Sin embargo, no se le debe tratar como un ente independiente. No se le debe separar de otros canales ni se debe buscar un rendimiento espec\u00edfico, de esta manera, se lograr\u00e1 Inboundizar<\/strong> todas las acciones del proyecto.<\/p>\n

\"\"<\/p>\n

Esta t\u00e9cnica se puede aplicar siempre y cuando cumplas con lo siguiente:<\/p>\n

    \n
  1. \n
      \n
    1. Tr\u00e1fico org\u00e1nico\u00a0a la web de la empresa.<\/li>\n
    2. Acciones\u00a0Pay Per Clic\u00a0en marcha.<\/li>\n
    3. Una nutrida base de datos.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

       <\/p>\n

      \"\"<\/a><\/p>\n

       <\/p>\n

      En el caso de no contar con estos requisitos, tendr\u00e1s que aplicar la consecuci\u00f3n de resultados de Inbound<\/strong> a largo plazo.<\/p>\n

      La Inboundizaci\u00f3n<\/strong> sirve para conseguir que el tr\u00e1fico de visitas de la web de un negocio aumente r\u00e1pidamente. Transforma las visitas que no convierten y se pierden en una p\u00e1gina, a visitas que pasan a formar parte de una base de datos.<\/p>\n

      Es una estrategia que tiene varias aplicaciones: intentar que un usuario que abandona la compra cuando est\u00e1 a punto de realizarla se interese por otro contenido relacionado, emplear el \u201cexit intent\u201d, un pop-up que muestre informaci\u00f3n relevante para el usuario y le invite a dejar sus datos o incluso, efectuar la compra, o incluso llevar a cabo\u00a0campa\u00f1as de mail marketing\u00a0aprovechando esa base de datos.<\/p>\n

      La Inboundizaci\u00f3n<\/strong> es un sistema que puede aprovecharse en diferentes canales: redes sociales, e-mails o incluso p\u00e1ginas web normales, tiene numerosos usos que aportan beneficios cortoplacistas a los negocios.<\/p>\n

       <\/p>\n

      \"tendencias<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      La Inboundizaci\u00f3n es el conjunto de t\u00e9cnicas del Inbound Marketing que tienen como objetivo utilizar los activos de una empresa para lograr resultados a corto plazo o inmediatos. Este es un canal diferente a otros y puede contribuir a generar de forma \u00e1gil un mayor tr\u00e1fico, lo cual significa m\u00e1s prospectos y repercute directamente en […]<\/p>\n","protected":false},"author":5,"featured_media":775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21],"tags":[],"class_list":{"0":"post-776","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-tendencias"},"yoast_head":"\nINBOUNDIZACI\u00d3N: Inbound Marketing con efecto inmediato - BLOG |<\/title>\n<meta name=\"description\" content=\"La Inboundizaci\u00f3n es el conjunto de t\u00e9cnicas del Inbound Marketing con objetivo de utilizar los activos de una empresa con resultados a corto plazo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/inboundizacion-inbound-marketing-con-efecto-inmediato\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INBOUNDIZACI\u00d3N: Inbound Marketing con efecto inmediato - 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