{"id":859,"date":"2019-12-17T11:42:13","date_gmt":"2019-12-17T16:42:13","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=859"},"modified":"2020-09-20T17:45:41","modified_gmt":"2020-09-20T22:45:41","slug":"inbound-marketing-para-el-2020","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/inbound-marketing-para-el-2020\/","title":{"rendered":"Tendencias del Inbound Marketing para el 2020"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El inbound marketing es una metodolog\u00eda que combina t\u00e9cnicas de marketing y publicidad no intrusivas, con el objetivo de contactar a un usuario determinado al momento de iniciar su proceso de compra. Y acompa\u00f1arlo hasta la transacci\u00f3n final.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69878ac905887\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69878ac905887\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/inbound-marketing-para-el-2020\/#Chats_y_mensajes\" title=\"Chats y mensajes\u00a0\">Chats y mensajes\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/inbound-marketing-para-el-2020\/#Marketing_en_video\" title=\"Marketing en video\u00a0\">Marketing en video\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/inbound-marketing-para-el-2020\/#Tarjetas_en_Youtube_para_captacion_de_leads\" title=\"Tarjetas en Youtube para captaci\u00f3n de leads\">Tarjetas en Youtube para captaci\u00f3n de leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/inbound-marketing-para-el-2020\/#Formularios_progresivos\" title=\"Formularios progresivos\u00a0\">Formularios progresivos\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/inbound-marketing-para-el-2020\/#Ciclo_de_conversion\" title=\"Ciclo de conversi\u00f3n\u00a0\">Ciclo de conversi\u00f3n\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Chats_y_mensajes\"><\/span><b>Chats y mensajes\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En los \u00faltimos a\u00f1os, <a href=\"https:\/\/atrevete.academy\/taller-chatbot-para-facebook-messenger\/\">las aplicaciones de mensajer\u00eda directa<\/a> como WhatsApp o Facebook Messenger, han ido cambiado la manera en que nos comunicamos. Estas aplicaciones ofrecen posibilidades que hay que aprovechar en el \u00e1mbito de la atenci\u00f3n al cliente y de la automatizaci\u00f3n\u00a0 como tendencia del inbound marketing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-964 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/giphy-5.gif\" alt=\"\" width=\"480\" height=\"270\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_en_video\"><\/span><b>Marketing en video\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El video marketing es una herramienta de estrategia online que se basa en el uso de la imagen audiovisual, principalmente, a trav\u00e9s de internet para lograr diferentes objetivos de la <a href=\"https:\/\/atrevete.academy\/\">estrategia de marketing<\/a>. Aunque esta no es una novedad, si se puede decir que para el 2020 ganar\u00e1 mayor popularidad en tendencias de inbound marketing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-965 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/giphy-6.gif\" alt=\"\" width=\"480\" height=\"240\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tarjetas_en_Youtube_para_captacion_de_leads\"><\/span><b>Tarjetas en Youtube para captaci\u00f3n de leads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El bot\u00f3n \u201ci\u201d de Youtube te permite captar leads de una forma muy sencilla. Este icono aparece en la parte superior derecha de los v\u00eddeos. Puedes usar esta herramienta para a\u00f1adir un texto as\u00ed como un men\u00fa con links visuales o gr\u00e1ficos (conocidos como <a href=\"https:\/\/creatoracademy.youtube.com\/page\/lesson\/cards\">Tarjetas de YouTube<\/a>) al que acceder\u00e1n aquellos usuarios que hagan clic.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-facebook-ads-para-emprendedores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2283 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Formularios_progresivos\"><\/span><b>Formularios progresivos\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Los formularios, dentro del inbound marketing, son necesarios para cualificar a los contactos y evaluar si nos encontramos ante un cliente potencial o no. Pero, al mismo tiempo, pedir demasiada informaci\u00f3n puede hacer que el visitante se sature y nos abandone antes de completar el formulario. Para esto, buscamos implantar un tipo de conversaci\u00f3n informativa donde el usuario no se sienta interrogado y pueda responder a las preguntas formuladas.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-967 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/giphy-7.gif\" alt=\"\" width=\"459\" height=\"355\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ciclo_de_conversion\"><\/span><b>Ciclo de conversi\u00f3n\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El diagrama del embudo de conversi\u00f3n lleva a\u00f1os guiando las estrategias de los marketeros, pero ha llegado la hora de cambiar. Como nueva tendencia del inbound marketing, se ha pasado del embudo de conversi\u00f3n a la\u00a0 rueda volante o \u201cflywheel\u201d; en la cual, el impulso generado se recicla de manera eficiente. As\u00ed, los clientes que ya has logrado conseguir te van a ayudar a generar nuevas ventas.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-865 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/ciclo-de-inbound.png\" alt=\"ciclo inbound marketing\" width=\"2338\" height=\"1973\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/ciclo-de-inbound.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/ciclo-de-inbound-300x253.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/ciclo-de-inbound-1024x864.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/ciclo-de-inbound-768x648.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/ciclo-de-inbound-1536x1296.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/ciclo-de-inbound-696x587.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/ciclo-de-inbound-1068x901.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/ciclo-de-inbound-498x420.png 498w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/ciclo-de-inbound-1920x1620.png 1920w\" sizes=\"auto, (max-width: 2338px) 100vw, 2338px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El <em>Flywheel<\/em> dentro del inbound marketing consta de las siguientes fases:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\"> Atraer: Crear contenidos y conversaciones para entablar relaciones con tu audiencia.\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\"> Interactuar: Construir relaciones duraderas con los clientes proporcionando informaci\u00f3n valiosa y soluciones alineadas con sus obst\u00e1culos y objetivos.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\"> Deleitar: Proporcionar una experiencia extraordinaria que a\u00f1ade valor real y anima a las personas a convertirse en embajadores de marca.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/atrevete.academy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; El inbound marketing es una metodolog\u00eda que combina t\u00e9cnicas de marketing y publicidad no intrusivas, con el objetivo de contactar a un usuario determinado al momento de iniciar su proceso de compra. Y acompa\u00f1arlo hasta la transacci\u00f3n final.\u00a0 Chats y mensajes\u00a0 En los \u00faltimos a\u00f1os, las aplicaciones de mensajer\u00eda directa como WhatsApp o Facebook [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21],"tags":[],"class_list":{"0":"post-859","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendencias de inbound marketing para el 2020<\/title>\n<meta name=\"description\" content=\"El inbound marketing para el 2020 tiene como objetivo atraer usuarios manera org\u00e1nica con sus nuevas tendencias. 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