{"id":868,"date":"2019-12-30T13:23:51","date_gmt":"2019-12-30T18:23:51","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=868"},"modified":"2020-09-20T23:00:36","modified_gmt":"2020-09-21T04:00:36","slug":"tendencias-del-consumidor-2020","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/tendencias-del-consumidor-2020\/","title":{"rendered":"Tendencias del consumidor 2020"},"content":{"rendered":"<p style=\"text-align: justify;\">Este nuevo a\u00f1o 2020, las tendencias del consumidor abordan nuevas facetas con el objetivo de beneficiar al usuario logrando que su experiencia de compra sea inolvidable y \u00fanica.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1049 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/E-commerce.jpg\" alt=\"\" width=\"1800\" height=\"1200\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/E-commerce.jpg 1800w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/E-commerce-300x200.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/E-commerce-1024x683.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/E-commerce-768x512.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/E-commerce-1536x1024.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/E-commerce-696x464.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/E-commerce-1068x712.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/E-commerce-630x420.jpg 630w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><b>1. Cada vez somos m\u00e1s sabios<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Las redes sociales han dado solidez al \u00abboca a boca\u00bb, con <strong>consumidores<\/strong> que cada vez <strong>hacen mayor uso de redes sociales<\/strong> como Twitter, Instagram o Whatsapp para <a href=\"https:\/\/atrevete.academy\/\">compartir b\u00fasquedas<\/a>, c\u00f3digos de descuento o intercambiar consejos y secretos <strong>para encontrar nuevos productos<\/strong> con el fin de<strong> obtener una experiencia de compra <\/strong>altamente<strong> satisfactoria<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Esta <strong>nueva tendencia<\/strong>, incorpora una nueva figura; <strong><a href=\"https:\/\/atrevete.academy\/blog\/21-consejos-para-crecer-en-instagram\/\">el \u00abInfluencer\u00bb<\/a> y su audiencia<\/strong>. Estos bloggers o \u00abinfluencers\u00bb reciben grandes ingresos de dinero por realizar campa\u00f1as publicitarias, criticas y cr\u00f3nicas sobre productos que van desde el sector textil hasta el canal HORECA. Por otro lado, la audiencia, o los \u201cfollowers\u201d as\u00ed como el resto de los <a href=\"https:\/\/atrevete.academy\/#!\/cursos-marketing-digital\">consumidores digitales<\/a>, utilizan estas distintas fuentes de influencia para su consumo, aunque no solo exclusivamente, sino como una herramienta m\u00e1s para la elecci\u00f3n de compra. Como dec\u00edamos antes, el conocimiento es poder.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1050 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/Influencer.gif\" alt=\"\" width=\"480\" height=\"256\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2284 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><b>2. Cada vez somos m\u00e1s autosuficientes<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Estamos provistos de una <strong>gran cantidad de aplicaciones inform\u00e1ticas y servicios personalizados<\/strong> que ayudan a crear un producto \u00fanico para cada uno de nosotros, sin necesidad de apelar a las tendencias de las redes sociales o al t\u00edpico marketing centrado en la marca.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El hecho de ser capaz de velar por ti mismo se ve como <strong>un lujo que permite a las personas ser m\u00e1s vers\u00e1tiles y expandir sus posibilidades<\/strong>, dictando, dise\u00f1ando y personalizando su vida para ganar flexibilidad.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1051 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/Sell-Online.jpg\" alt=\"\" width=\"1280\" height=\"859\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/Sell-Online.jpg 1280w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/Sell-Online-300x201.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/Sell-Online-1024x687.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/Sell-Online-768x515.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/Sell-Online-696x467.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/Sell-Online-1068x717.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/Sell-Online-626x420.jpg 626w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><b>3. Demandamos Inmediatez<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cada vez, tenemos m\u00e1s expectativas hacia las empresas a quienes <strong>demandamos productos y servicios<\/strong> que nos sean <strong>accesibles,<\/strong> lo m\u00e1s r\u00e1pido y sencillo posible.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Los <strong>consumidores del \u00ablo quiero ahora\u00bb<\/strong> tienen asociados sus experiencias de compra a esta conducta, de manera que pueden <strong>dedicar m\u00e1s tiempo a su trabajo o a la vida social<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La tecnolog\u00eda, especialmente, las apps conducen de esta tendencia logrando que los consumidores j\u00f3venes tengan cada vez mayor capacidad de adaptaci\u00f3n hacia este fen\u00f3meno.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1052 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/giphy-2.gif\" alt=\"\" width=\"480\" height=\"337\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><b>4. Los clientes demandamos autenticidad<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Los consumidores buscan <strong>lo aut\u00e9ntico<\/strong>, un <strong>producto y experiencia diferenciada<\/strong> que les permita <strong>expresar su personalidad.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1053 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/original.jpg\" alt=\"\" width=\"800\" height=\"667\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/original.jpg 800w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/original-300x250.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/original-768x640.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/original-696x580.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/original-504x420.jpg 504w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este nuevo a\u00f1o 2020, las tendencias del consumidor abordan nuevas facetas con el objetivo de beneficiar al usuario logrando que su experiencia de compra sea inolvidable y \u00fanica. &nbsp; 1. Cada vez somos m\u00e1s sabios Las redes sociales han dado solidez al \u00abboca a boca\u00bb, con consumidores que cada vez hacen mayor uso de redes [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,21],"tags":[],"class_list":{"0":"post-868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias del consumidor 2020<\/title>\n<meta name=\"description\" content=\"Este 2020, las tendencias del consumidor abordan nuevas facetas para beneficiar al usuario logrando que su experiencia de compra sea inolvidable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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