{"id":888,"date":"2020-01-15T13:06:24","date_gmt":"2020-01-15T18:06:24","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=888"},"modified":"2020-09-22T01:10:27","modified_gmt":"2020-09-22T06:10:27","slug":"marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/","title":{"rendered":"Tendencias en el Marketing de Contenidos"},"content":{"rendered":"<p style=\"text-align: justify;\">Hoy en d\u00eda el marketing de contenidos es, y sigue siendo, imprescindible para potenciar tu negocio dentro de una plataforma digital. Por eso, es importante estar en constante actualizaci\u00f3n en cuanto a las nuevas tendencias del <a href=\"https:\/\/atrevete.academy\/blog\/branded-content-que-es-ventajas-y-ejemplos\/\">content marketing. <\/a>En este art\u00edculo, te presentamos cuatro de los puntos a tomar en cuenta para el crecimiento de tu empresa:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a14450dd8244\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a14450dd8244\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/#Visual_storytelling\" title=\"Visual storytelling\u00a0\">Visual storytelling\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/#Educar_al_consumidor\" title=\"Educar al consumidor\">Educar al consumidor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/#Estar_atentos_a_las_ultimas_tendencias_y_novedades\" title=\"Estar atentos a las \u00faltimas tendencias y novedades\">Estar atentos a las \u00faltimas tendencias y novedades<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/#La_tecnologia_como_explorador_intereses\" title=\"La tecnolog\u00eda como explorador intereses\">La tecnolog\u00eda como explorador intereses<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Visual_storytelling\"><\/span><b>Visual storytelling\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">El t\u00e9rmino \u00ab<em>visual storytelling\u00bb<\/em> ha logrado que, en los \u00faltimos cuatro a\u00f1os, aumente su popularidad masivamente; debido a que, los seres humanos procesamos m\u00e1s r\u00e1pido lo visual que el texto. Esto significa que el uso de herramientas como gr\u00e1ficos, im\u00e1genes, infograf\u00edas, gifs y\/o v\u00eddeos; genera mayor interacci\u00f3n y posicionamiento de una empresa teniendo mejores resultados con sus clientes. El prop\u00f3sito principal del visual storytelling es generar mayor engagement con los espectadores mediante la <strong>experiencia <\/strong>y convirti\u00e9ndolo en el h\u00e9roe de la historia que proponemos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-938 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/giphy-1.gif\" alt=\"\" width=\"419\" height=\"236\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Educar_al_consumidor\"><\/span><strong>Educar al consumidor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Como empresa debemos dejar de darle, a nuestros consumidores, <a href=\"https:\/\/atrevete.academy\/\">anuncios por impacto.<\/a> Para eso, educar a tus clientes te brindar\u00e1 mayor presencia frente a la de tus competidores. Esta estrategia, busca emitir informaci\u00f3n completa y especifica de tu producto o servicio a tu clientes generando mayores ingresos para tu empresa. Este es el objetivo principal del <strong>marketing de contenidos<\/strong> con el que elevar\u00e1s la presencia de tu negocio a causa de que los usuarios no buscan compran productos en s\u00ed, sino soluciones para sus problemas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-958 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/giphy-4.gif\" alt=\"\" width=\"500\" height=\"275\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2282 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Estar_atentos_a_las_ultimas_tendencias_y_novedades\"><\/span><strong>Estar atentos a las \u00faltimas tendencias y novedades<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Una de las prioridades que debes tomar para tu negocio digital es siempre estar al d\u00eda de las \u00faltimas novedades o tendencias que se van anunciando; ya sea por la Internet o las redes sociales. En este caso, podemos referirnos como ejemplo notable la presencia y crecimiento que est\u00e1 teniendo la nueva red social <a href=\"https:\/\/www.tiktok.com\/en\/\">Tik Tok<\/a> en nuestra sociedad. Como empresa debemos adaptarnos a lo que nuestros clientes buscan, necesitan y quieren. Por eso, es recomendable siempre estar actualizando nuestros contenidos para mantener activa la relaci\u00f3n que se crea con nuestros clientes y brindarles este beneficio de inclusividad que se genera entre ambas partes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-947 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/giphy-2.gif\" alt=\"\" width=\"404\" height=\"227\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"La_tecnologia_como_explorador_intereses\"><\/span><strong>La tecnolog\u00eda como explorador intereses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Para implementar el crecimiento de tu empresa con un buen marketing de contenidos debes conocer tu medio por donde lo vas a implementar; es decir, qu\u00e9 plataforma digital emplearas para emprender tu negocio. Aqu\u00ed te brindamos 4 puntos importantes a tomar en cuenta para iniciarte en el mundo del marketing de contenidos:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Necesitas conocer las capacidades que te provee cada elemento tecnol\u00f3gico y qu\u00e9 plataforma te conviene utilizar para el tipo de negocio que tienes. (Facebook, Instagram, Youtube, Pinterest, Tik Tok, etc).<\/li>\n<li style=\"text-align: justify;\">Busca qu\u00e9 es lo que necesitas a nivel tecnol\u00f3gico para crear contenido y diferenciarte de la competencia; porque todos pueden crear empresas digitales pero solo pocos saben\u00a0 diferenciarse de los dem\u00e1s. (Creatividad, visual storytelling, etc.)<\/li>\n<li style=\"text-align: justify;\">Conoce a tu cliente o consumidor. Generar un an\u00e1lisis de tu cliente (buyer persona) te ayudar\u00e1 mucho a conocer una idea general de qu\u00e9 es lo que buscan y necesitan tus <strong>consumidores espec\u00edficos<\/strong>. Tener un buyer persona es parte fundamental para una estrategia de marketing de contenidos exitosa.<\/li>\n<li style=\"text-align: justify;\">Debemos mantenernos en constante movimiento dentro de las redes sociales ya que en la actualidad nos comunicamos mediante estas plataforma. El objetivo de las redes es hacer preguntas, un poco m\u00e1s personalizadas y directas, manteniendo una constante relaci\u00f3n entre el usuario y su proveedor.<\/li>\n<\/ul>\n<p><span style=\"color: #333399;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-950 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/giphy-3.gif\" alt=\"\" width=\"480\" height=\"270\" \/><\/span><\/p>\n<blockquote><p><span style=\"color: #333399;\"><strong>Recuerda siempre mantener a tu p\u00fablico como prioridad y generar estrategia de contenidos clave.<\/strong><\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/atrevete.academy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda el marketing de contenidos es, y sigue siendo, imprescindible para potenciar tu negocio dentro de una plataforma digital. Por eso, es importante estar en constante actualizaci\u00f3n en cuanto a las nuevas tendencias del content marketing. En este art\u00edculo, te presentamos cuatro de los puntos a tomar en cuenta para el crecimiento de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21],"tags":[],"class_list":{"0":"post-888","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendencias en marketing de contenidos 2020 - BLOG | ATR\u00c9VETE<\/title>\n<meta name=\"description\" content=\"El marketing de contenidos es imprescindible para potenciar tu negocio. Por ello, es importante conocer las nuevas tendencias de content marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias en marketing de contenidos 2020 - BLOG | ATR\u00c9VETE\" \/>\n<meta property=\"og:description\" content=\"El marketing de contenidos es imprescindible para potenciar tu negocio. Por ello, es importante conocer las nuevas tendencias de content marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOG |\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atrevete.academy\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-15T18:06:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-22T06:10:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/content-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Atrevete Academia de Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atrevete Academia de Marketing Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/\",\"url\":\"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/\",\"name\":\"Tendencias en marketing de contenidos 2020 - BLOG | ATR\u00c9VETE\",\"isPartOf\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/content-marketing.png\",\"datePublished\":\"2020-01-15T18:06:24+00:00\",\"dateModified\":\"2020-09-22T06:10:27+00:00\",\"author\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530\"},\"description\":\"El marketing de contenidos es imprescindible para potenciar tu negocio. Por ello, es importante conocer las nuevas tendencias de content marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/#primaryimage\",\"url\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/content-marketing.png\",\"contentUrl\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/content-marketing.png\",\"width\":780,\"height\":405,\"caption\":\"marketing de contenidos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/atrevete.academy\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tendencias en el Marketing de Contenidos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/atrevete.academy\/blog\/#website\",\"url\":\"https:\/\/atrevete.academy\/blog\/\",\"name\":\"BLOG |\",\"description\":\"Atr\u00e9vete Academia de Marketing Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/atrevete.academy\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530\",\"name\":\"Atrevete Academia de Marketing Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g\",\"caption\":\"Atrevete Academia de Marketing Digital\"},\"description\":\"Atr\u00e9vete Academia de Marketing Digital busca ser tu aliado a la hora de aprender y aplicar las nuevas t\u00e9cnicas del Marketing Digital que te permitir\u00e1n entender a tus clientes y as\u00ed realizar estrategias efectivas que te ayudar\u00e1n a potenciar tus habilidades y las de tu empresa.\",\"sameAs\":[\"https:\/\/www.facebook.com\/atrevete.academy\/\",\"https:\/\/www.instagram.com\/atrevete_academy\/\"],\"url\":\"https:\/\/atrevete.academy\/blog\/author\/atrevete-academia-de-marketing-digital\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tendencias en marketing de contenidos 2020 - BLOG | ATR\u00c9VETE","description":"El marketing de contenidos es imprescindible para potenciar tu negocio. Por ello, es importante conocer las nuevas tendencias de content marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/","og_locale":"es_ES","og_type":"article","og_title":"Tendencias en marketing de contenidos 2020 - BLOG | ATR\u00c9VETE","og_description":"El marketing de contenidos es imprescindible para potenciar tu negocio. Por ello, es importante conocer las nuevas tendencias de content marketing.","og_url":"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/","og_site_name":"BLOG |","article_author":"https:\/\/www.facebook.com\/atrevete.academy\/","article_published_time":"2020-01-15T18:06:24+00:00","article_modified_time":"2020-09-22T06:10:27+00:00","og_image":[{"width":780,"height":405,"url":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/content-marketing.png","type":"image\/png"}],"author":"Atrevete Academia de Marketing Digital","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Atrevete Academia de Marketing Digital","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/","url":"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/","name":"Tendencias en marketing de contenidos 2020 - BLOG | ATR\u00c9VETE","isPartOf":{"@id":"https:\/\/atrevete.academy\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/#primaryimage"},"image":{"@id":"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/#primaryimage"},"thumbnailUrl":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/content-marketing.png","datePublished":"2020-01-15T18:06:24+00:00","dateModified":"2020-09-22T06:10:27+00:00","author":{"@id":"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530"},"description":"El marketing de contenidos es imprescindible para potenciar tu negocio. Por ello, es importante conocer las nuevas tendencias de content marketing.","breadcrumb":{"@id":"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/#primaryimage","url":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/content-marketing.png","contentUrl":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/content-marketing.png","width":780,"height":405,"caption":"marketing de contenidos"},{"@type":"BreadcrumbList","@id":"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/atrevete.academy\/blog\/"},{"@type":"ListItem","position":2,"name":"Tendencias en el Marketing de Contenidos"}]},{"@type":"WebSite","@id":"https:\/\/atrevete.academy\/blog\/#website","url":"https:\/\/atrevete.academy\/blog\/","name":"BLOG |","description":"Atr\u00e9vete Academia de Marketing Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/atrevete.academy\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530","name":"Atrevete Academia de Marketing Digital","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g","caption":"Atrevete Academia de Marketing Digital"},"description":"Atr\u00e9vete Academia de Marketing Digital busca ser tu aliado a la hora de aprender y aplicar las nuevas t\u00e9cnicas del Marketing Digital que te permitir\u00e1n entender a tus clientes y as\u00ed realizar estrategias efectivas que te ayudar\u00e1n a potenciar tus habilidades y las de tu empresa.","sameAs":["https:\/\/www.facebook.com\/atrevete.academy\/","https:\/\/www.instagram.com\/atrevete_academy\/"],"url":"https:\/\/atrevete.academy\/blog\/author\/atrevete-academia-de-marketing-digital\/"}]}},"_links":{"self":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts\/888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/comments?post=888"}],"version-history":[{"count":29,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts\/888\/revisions"}],"predecessor-version":[{"id":2349,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts\/888\/revisions\/2349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/media\/890"}],"wp:attachment":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/media?parent=888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/categories?post=888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/tags?post=888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}