{"id":893,"date":"2020-01-15T14:47:19","date_gmt":"2020-01-15T19:47:19","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=893"},"modified":"2020-09-20T23:27:47","modified_gmt":"2020-09-21T04:27:47","slug":"estrategias-seo","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/estrategias-seo\/","title":{"rendered":"Tendencias en estrategias SEO y SEM para este 2020"},"content":{"rendered":"<p style=\"text-align: justify;\">Las estrategias <strong>SEO Y SEM<\/strong>\u00a0 siempre est\u00e1n en constante variaci\u00f3n, debido a los cambios de los algoritmos en los buscadores y en el comportamiento del consumidor. Por ello, es importante adaptarnos a las nuevas tendencias.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e07d3cac9ec\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e07d3cac9ec\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/estrategias-seo\/#Estrategias_SEO\" title=\"Estrategias SEO\">Estrategias SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/estrategias-seo\/#Estrategias_SEM\" title=\"Estrategias SEM\u00a0\">Estrategias SEM\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/estrategias-seo\/#Integracion_del_SEO_Y_SEM\" title=\"Integraci\u00f3n del SEO Y SEM\">Integraci\u00f3n del SEO Y SEM<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Estrategias_SEO\"><\/span><strong>Estrategias SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Rankbrain<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Una de las estrategias SEO en tendencia es el RankBrain. Este es el sistema de inteligencia artificial de <a href=\"https:\/\/atrevete.academy\/blog\/los-5-mejores-softwares-de-crm-gratuitos\/\">aprendizaje autom\u00e1tico de Google<\/a> para poder ayudar a procesar los resultados de b\u00fasqueda. En este caso, Google ya puede reconocer los conceptos \u201chumanos\u201d que se esconden detr\u00e1s de las palabras clave. A esto, Google lo llama RankBrain y tenemos que tenerlo muy en cuenta a la hora de valorar c\u00f3mo ser\u00e1n las tendencias SEO en 2020.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1022 \" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/Google-RankBrain.jpg\" alt=\"\" width=\"662\" height=\"441\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/Google-RankBrain.jpg 1000w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/Google-RankBrain-300x200.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/Google-RankBrain-768x512.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/Google-RankBrain-696x464.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/Google-RankBrain-630x420.jpg 630w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/p>\n<ul>\n<li><strong>Chatbots en SEO<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">La utilidad de un chatbot es que estoy te solucionan dudas y proveen de informaci\u00f3n al 100% mucho m\u00e1s efectiva. El uso eficaz de estos <a href=\"https:\/\/atrevete.academy\/blog\/que-es-un-chatbot-para-facebook-messenger-y-como-te-ayuda-a-vender-mas\/\">chatbots<\/a> permite a la empresa recoger<br \/>\nfeedback e informaci\u00f3n sobre preguntas frecuentes y patrones de comportamiento, que podremos usar despu\u00e9s para crear contenido relevante y que interesa de verdad a nuestro target potencial.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1037 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/social_media_07-MODIFICADO.jpg\" alt=\"\" width=\"408\" height=\"408\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/social_media_07-MODIFICADO.jpg 1666w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/social_media_07-MODIFICADO-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/social_media_07-MODIFICADO-1024x1024.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/social_media_07-MODIFICADO-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/social_media_07-MODIFICADO-768x768.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/social_media_07-MODIFICADO-1536x1536.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/social_media_07-MODIFICADO-696x696.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/social_media_07-MODIFICADO-1068x1068.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/social_media_07-MODIFICADO-420x420.jpg 420w\" sizes=\"auto, (max-width: 408px) 100vw, 408px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2281 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estrategias_SEM\"><\/span><strong>Estrategias SEM\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Segmentaci\u00f3n por audiencia<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Puedes a\u00f1adir la segmentaci\u00f3n por audiencia a grupos de anuncios para llegar a los usuarios en funci\u00f3n de qui\u00e9nes son, cu\u00e1les son sus intereses y h\u00e1bitos, qu\u00e9 buscan o c\u00f3mo han interactuado con tu empresa. Esta funci\u00f3n puede mejorar el rendimiento de tus campa\u00f1as al llegar a los usuarios mientras navegan por sitios web, utilizan aplicaciones o ven v\u00eddeos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1023 \" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/seg-300x166.png\" alt=\"\" width=\"329\" height=\"182\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/seg-300x166.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/seg.png 394w\" sizes=\"auto, (max-width: 329px) 100vw, 329px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Migraci\u00f3n al entorno m\u00f3vil\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Gracias al crecimiento tecnol\u00f3gico, la gente podr\u00e1 acceder a m\u00e1s fuentes de informaci\u00f3n. Los smartphones son ahora m\u00e1s deseados que los port\u00e1tiles u ordenadores sin duda alguna. Por eso, los profesionales predicen que el ratio de usuarios de m\u00f3vil continuar\u00e1 creciendo y esto afectar\u00e1 al SEM en los pr\u00f3ximos a\u00f1os.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1038 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/Chatbot-marketing-Feature-image-MODIFICADO.jpg\" alt=\"\" width=\"526\" height=\"287\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/Chatbot-marketing-Feature-image-MODIFICADO.jpg 1622w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/Chatbot-marketing-Feature-image-MODIFICADO-300x164.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/Chatbot-marketing-Feature-image-MODIFICADO-1024x559.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/Chatbot-marketing-Feature-image-MODIFICADO-768x420.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/Chatbot-marketing-Feature-image-MODIFICADO-1536x839.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/Chatbot-marketing-Feature-image-MODIFICADO-696x380.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/Chatbot-marketing-Feature-image-MODIFICADO-1068x583.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/Chatbot-marketing-Feature-image-MODIFICADO-769x420.jpg 769w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Integracion_del_SEO_Y_SEM\"><\/span><strong>Integraci\u00f3n del SEO Y SEM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">El PPC (pay-per-click) y el SEO van de la mano cada vez de forma m\u00e1s estrecha. Asimismo, podr\u00e1s ver mejores resultados en tus campa\u00f1as de PPC si lo integras con tu<a href=\"https:\/\/atrevete.academy\/\"> estrategia de posicionamiento<\/a> org\u00e1nico en buscadores. Una buena forma de sincronizar las dos partes es usar en el SEO <strong>las keywords<\/strong> que est\u00e1n usando en tus campa\u00f1as de pago de PPC. As\u00ed, tu contenido y los posts del blog <strong>te ayudar\u00e1n a reforzar tu ranking.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1026 \" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/PPC-Pay-Per-Click-300x218.png\" alt=\"\" width=\"364\" height=\"264\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/PPC-Pay-Per-Click-300x218.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/PPC-Pay-Per-Click-1024x745.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/PPC-Pay-Per-Click-768x559.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/PPC-Pay-Per-Click-324x235.png 324w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/PPC-Pay-Per-Click-696x506.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/PPC-Pay-Per-Click-1068x777.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/PPC-Pay-Per-Click-577x420.png 577w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/PPC-Pay-Per-Click.png 1200w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-facebook-ads-para-emprendedores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-666 size-full aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot.png\" alt=\"\" width=\"1920\" height=\"238\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot.png 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1068x132.png 1068w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las estrategias SEO Y SEM\u00a0 siempre est\u00e1n en constante variaci\u00f3n, debido a los cambios de los algoritmos en los buscadores y en el comportamiento del consumidor. Por ello, es importante adaptarnos a las nuevas tendencias. &nbsp; Estrategias SEO Rankbrain Una de las estrategias SEO en tendencia es el RankBrain. Este es el sistema de inteligencia [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21],"tags":[],"class_list":{"0":"post-893","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendencias en estrategias SEO y SEM para este 2020 BLOG | ATR\u00c9VETE<\/title>\n<meta name=\"description\" content=\"Las estrategias SEO Y SEM\u00a0 siempre est\u00e1 en cambio constante.Por ello, es importante adaptarnos a las nuevas tendencias para este 2020\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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