{"id":905,"date":"2020-01-16T14:05:12","date_gmt":"2020-01-16T19:05:12","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=905"},"modified":"2020-09-20T23:21:30","modified_gmt":"2020-09-21T04:21:30","slug":"tendencias-de-e-commerce","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/tendencias-de-e-commerce\/","title":{"rendered":"E-commerce- \u00daltimas tendencias"},"content":{"rendered":"<p style=\"text-align: justify;\">El E-Commerce o comercio electr\u00f3nico no deja de escalar posiciones y ya se ha convertido en el m\u00e9todo de compra preferido por los consumidores, especialmente, para las generaciones m\u00e1s j\u00f3venes. A continuaci\u00f3n, te comentamos las tendencias de E-commerce para este 2020.<\/p>\n<p id=\"Chatbot-Messenger-Marketing\"><strong>Chatbot Messenger Marketing<\/strong><\/p>\n<p style=\"text-align: justify;\">Con el perfeccionamiento de los\u00a0<a href=\"https:\/\/atrevete.academy\/blog\/que-es-un-chatbot-para-facebook-messenger-y-como-te-ayuda-a-vender-mas\/\">chatbots<\/a>, los usuarios pueden chatear en un entorno virtual con un algoritmo determinado, en lugar de tener a una persona detr\u00e1s. Automatizar los servicios de consultas o b\u00fasquedas de productos no solo es una de las m\u00e1s importantes tendencias dentro del e-commerce, que ahorra tiempo y dinero, sino tambi\u00e9n permite obtener datos de forma amigable que sean muy \u00fatiles.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2281 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Transici\u00f3n hacia el modelo de comercio directo con el consumidor final (Modelo D2C)<\/strong><\/p>\n<p style=\"text-align: justify;\">La estrategia <strong>Direct-to-Consumer (D2C)<\/strong> se est\u00e1 convirtiendo r\u00e1pidamente en una ruta popular para que los fabricantes y las marcas entren en el<a href=\"https:\/\/atrevete.academy\/blog\/como-analizar-a-tu-competencia-en-facebook\/\"> mercado directamente<\/a>, en vez, de hacerlo trav\u00e9s de una entidad intermediaria. Uno de los beneficios de apuntar directamente al consumidor es que el D2C elimina la barrera entre el productor y el consumidor, d\u00e1ndole al productor mayor control sobre su marca, reputaci\u00f3n, mercadeo y t\u00e1cticas de ventas.<\/p>\n<p><strong>El crecimiento del comercio electr\u00f3nico B2B se acelerar\u00e1<\/strong><\/p>\n<p style=\"text-align: justify;\">A medida que los m\u00e1rgenes se reducen en el espacio B2B, los canales digitales continuar\u00e1n abriendo nuevos mercados y reduciendo la fricci\u00f3n para llegar a los clientes objetivo.<\/p>\n<p style=\"text-align: justify;\"><strong>Los pagos m\u00f3viles aumentar\u00e1n<\/strong><\/p>\n<p style=\"text-align: justify;\">Las compa\u00f1\u00edas de pago estandarizar\u00e1n el enfoque de los pagos, haciendo que el proceso de compra sea m\u00e1s simple, r\u00e1pido y seguro.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1001 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/01\/giphy-13.gif\" alt=\"\" width=\"245\" height=\"285\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>La personalizaci\u00f3n se vuelve \u00abelegante\u00bb<\/strong><br \/>\nOtra <a href=\"https:\/\/atrevete.academy\/\">t\u00e1ctica de marketing<\/a> es el uso de la personalizaci\u00f3n en su <a href=\"https:\/\/atrevete.academy\/blog\/tendencias-en-redes-sociales\/\">contenido de marketing<\/a>. A medida que la tecnolog\u00eda permita que las marcas sean cada vez m\u00e1s espec\u00edficas, los consumidores van a seguir esperando mucho m\u00e1s contenido y servicios personalizado a medida que pasa el tiempo.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-facebook-ads-para-emprendedores\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El E-Commerce o comercio electr\u00f3nico no deja de escalar posiciones y ya se ha convertido en el m\u00e9todo de compra preferido por los consumidores, especialmente, para las generaciones m\u00e1s j\u00f3venes. A continuaci\u00f3n, te comentamos las tendencias de E-commerce para este 2020. Chatbot Messenger Marketing Con el perfeccionamiento de los\u00a0chatbots, los usuarios pueden chatear en un [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21],"tags":[],"class_list":{"0":"post-905","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendencias de E-commerce 2020- BLOG | atrevete.academy<\/title>\n<meta name=\"description\" content=\"El comercio electr\u00f3nico no deja de escalar y se ha convertido en el m\u00e9todo de compra preferido por los consumidores. Conoce las tendencias de E-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/tendencias-de-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias de E-commerce 2020- BLOG | atrevete.academy\" \/>\n<meta property=\"og:description\" content=\"El comercio electr\u00f3nico no deja de escalar y se ha convertido en el m\u00e9todo de compra preferido por los consumidores. 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